????? Google ???????? ?????? ?? ????? ????? (??????) 2021 - ??????? ???????? ????? ??? ??? ???? ???? ??????

??? ????? ?????? ???? ????? ?????? ??????? ?????? ?????? ????? ... ???? Google ?????? ????? ???? ?? 17 ?????? 2021 ? ??? ??? ?????? ?????? ??????? (????? ??? ?????? ?? ??????? ? ??? ???? ???). ???? ??? ??????? ??????? ?????? ???? ????? ?????? (??????) ? ???? Google ?????? ???????? ????? ??? ???? ?? ???? ??? ??????? ???? ???? ?????? ?? ???????. ?? 12/1/21 ? ???? Google ????? ??????? ?????? ???? ?????? 2021 ? ??? ???? PRU ???? ??? ??????? ?????? ?? ????? 2021.

????? ?????? ??? ????? ????? ? ??? Google ????? ?? ????? ?? ?????? ?? ??? ??? ????? ?????? ??? ?????. ?????? ??? ?? ... ??? ????? ???? ?? Google ?? ??????? ?? ????? (?????? ??? ????? ??????). ????? ????? ?????? ? ??? ???? ?????? ?????? ?? ??????? ???? ????? ???? ???? ???? ??????? ???? ??????? ???? ????? ?????. ?????? ?? ????? ??? ??????? ??? ???? ?????? ?? ??????? ?? ??? ?????? ?????? ??? ??????? ?? Google ?????.

????? ??? ??????? ??? ?????? ?? ????????? ??? ????? ??????? ?????? ???? ?????? ? ???? ???? ???? ??????? ?????? ????? ??????? ??? ????? ??? ???????:

• ????? ??????
• ??????? ?????? ?? ???? ???????
• ??????? Google ???????
• ??????? ??????????? ????????? ??????
• ???????? ?? ????? PRU
• ????? ??????
• ????? ?????? ????? ????????
• ?? ???? ????? ????? ??????? ?????? ??? ???? ?????
• ????? ????????? ???????
• ?????? ???? ?????? ?????????
• ?? ??? ????? ??????? Google ??????? ???
• ??????? ???? ?? ???
• ????? ?????
• ????? ????????? ???? ???? ???? ???
• ????? Wirecutter

?????? ? ??? ??? ????? ???? ??? ??? ?????? ???? ??????? ???????? ?????? ??????? ?????? ?????? ?????. ???? ?? ?? ??? ??????? ???? ????? ???? ???? ??? ??? ??? ????? ????? ?????? ??? ????? ??????? ?????? ???? ??????.

?????? ??? ????? ??????? ?????? ???? ????? (PRU):
??? ??? ?????? ?????? ?????? ??? ????? ??????? ?????? ???? ??? ? ????? ???????? ??????? ????? ?? ??? ????? ??????? ?????? ?? ????? 2021. ???? ????? ?? ??????? ?????? ????? ??? ????? ?????? ?? ??????? ????????. ??? ??? ????? ???? ??? ??? ?????? ???? ??? ??????? ?????? ??????? ????????? ???????? ????? ??? ?????? ?? PRU ?? ?????.

?? ??? ??????? ? ????? ?? ???? ???????? ??? PRU ???? ?????? ? ??? ?? ??? ???????? ???????? ??????????? ??????? ????????? ?????? ??? ????????? ???????? ?????? ??????? ?????? ???? (?? ??) ?????? ????????? ??????? ??? ????? "????? Wirecutter" ? ????? ?? ???.

????? ? ???????? ?? ???????? ??? ??????? ?????????? ???????? ? ????? ???? ?????????:
??? ?? ???? ??? Google. ?? ?????? ?????? ??? ????????? Google ? ??? ?? ??? ???? ?????? ????? ???? ???? ????? ??????? ??????. ?? ????? ????? ??? ??? ????? ?? Elf ? ?????? ???? ???? ????? ???? ? ????? ?????? ??? ??????? ???? ?? ????? ??? ???? ???? ???? ??????? ?? Google ???? ????? ??? ?????? ??? ???? ????????? ??????? ????? ??. ???? ????? ? ????? ?? ??? ?????? ???? ?????. ?) ??? ?????? ???? ?? ???? ??? ?????? ?? ??????? ???????? ? ??? ?? ??? ????? ???????? ???? ??????? ??? ???????? ? ????? ????? ???????? ??????? ?????? ????? ????? ???????.

????? ????????:
??? ???? ?????? ? ????? Google ?? ????? ?? ?????? ?? ??? ??? ????? ?????? ??? ??? ??? ????? ??????? ?????? ???? ?????? ???????. ??? ??? ??????? ?????? ?????? ? ????? ????????? ?? ????????? ???????? ??????? ???? ??? ????? ????? ?? ??? ?? ???????. ??? ??????? ?? 1 ?????? ???? ??? ????? ????? ?????????? ??? ????? ??????:

???? ???? ? ?????? ????? ????? ?????? ?????? ???? ????? ???????. ????? ?? ???? ???? ?? Google ??? ???????? 21 ?????? ?? ??????? ?? ?????:

?? ????? ?????? ???? ???? ?????? ?? ????????? ???? ?????? Google ????? ?????. ??? ??? ???????? ???? ????? ??? ???????? ??? Twitter (?????? ???? ??? ??? ????????? ?????). ??? ????? ?? ?? ????? ?? ??????? ???????? ?? ?? ?????? ? ???? ??? ???? ???? ????? ???? ??? ??????? ? ????? ?? ???????? ? ?????? ???? ? ??? ??? ???. ??? ??? ?? ????? ????????:

????? ? ???? ????? ???????? ??? ????? ??????? ?????? ???? ?????? ?? ??? ??? ???? ?? ??? ?????? ?? ???????? ??? ????? ??? ??? ????:

?? ???? PRU ????? ??????? ??????:
????? ? ???? ??? ??? ? ?? ???? ????? ??? Google ??? ????? ???? ?????? ??????? ??????. ??? ???? Panda ?? ?????? ?????? ??? ???? Google ??????? Panda ?? ???? ???? (??? ??? Panda ?? ???????? ??????? ???????? ?????? ???).

???? ? ??? ??? ?? ????? ???? ?????? ??????? ?????? ???? ?????? ? ??????? ??? ????? ??? ????? ???? ????. ?? ????? ????? ?? ???? ?? ??? ???? ?? Google ???? ??? ????? ???? ???????? ??????? ?????? ??? ????? ?? ???????? ??????? ???????? ?? Google ?? ????? ??.

?? ??? ???????? ? ??? ????? ?? ?? Google ???? ?????? ???? ????? ??? ?? ???? ?? ??????? ???????? (???? ????? ??? ??????? ????? ???????? ?????????? ???????? ?????? ???? ?????? ??????? ?? PRU). ??? ??? ??????? ?????? ?????? ?????? ?? ??? ?????? ?? ????? ????? ?????? ?????? ????? ????????. ??? ???? ??? ???? ??? ????? ???? PRU ??? ????? ?? ???????? ??????? ???????? ?? Google:

??????? ???? ? ???? Google ?????? ??????? ??? ???? ???? ???????? ????? ??????? ?????? (??? ???? ????? ??? ????????? ???????? ???????). ??? ???? ?????? ? ?????? ?? ??????? ??? ????? ?????. ??? ?? ????? ?? ?? ??? ??????? ???? ?? ??? ?????? ?? ?????? ?? PRU. ????? ????? ?????? ??? ????? ??????? ?????? ???? ????? ?????? ??? ???? ?? ????????? ??? ???.

??????? ????? ?????? ??? ?????????:
?????? ???? ? ????? ????? ??????? ?????? ??????? ????????? ????? ?????? ???????? ????? ????????? ????? ???? ?????? ????. ?? ????? Google ?????? ??? PRU ?? ????? ? ?????? ????? ?? ??????? ???? ???? ?????? ??????? ????? ??? ?????? ??? ????? ????????? ?????? ???.

??? ???? ?????? ? ?? ???? ???????? ?? ????? ??????? ????????? ? ????? ?? ???? ?????? ?????? ? ????? ?????? ???? ? ???????. ????? ????? ?????? ??? ????? ??????? ?????? ???? ????? ?????? ??? ???? ?? ????????? ??? ???.

?? ????? ??????? ?????? ???? ?????? ? ???? Google ????? ????? ??? ?? ???????? ??????? ??????? ???? ???? ????? ?????????. ?? ????? ?? ???? ?? ??? ????????? ?? ???? ?? ???????? ?? PRU ???? ?????? ? ?????? ?? ???? ?? ??????? ??????? ?????? ??????????.

???? ??? ????????? ??????? ?????? ??????? ?? ????? ????? Google ??????:

• ??? ???? ??? ???????? ?? ????? ?? ??????? ?????? ??????? ?????? ?? ?????? ? ???? ????? ?????? ??????? ???????.
• ?? ?????? ????? ??????? ??????? ???? ?????? ???? ?????? ?? ?????? ???? ??????.

???? ? ??? ???? ??????? ? ???? ??????? ????? ??? ??????? ??????? ???????? ???? ????? ?? ???????? ????? ??????? ??????? ?????? ???????. ??? ???? ????? "???????? ?????????" ????? ????? ????? ??? ???? ???? ????? ?????? ??????? ?????? ?? ???? ??????? ??????????? (TOS) ? ???? ? ?????? . ??? ?? ???? ?? ?????? ???????? ????? ?? ??? ??? Google ???? ???? ???? ??? ??? ????? ????? ?? ??. ???? ?????? ?????? ?? ??????? ... ??????? ?????.

???? ?? ????????? ?? Ian Howells ??? ??? ?????:

??????? ????? ?? ?????? ???? ????? ???????? (????????? ?????? ????? ????? ?????? ?????????):
????? ?? ??? ????? ??????? ?????? ?? ????? ? ??? ??? ??? ???? ??????? ??????? ?????? ?? ???????. ???? ???? ?????? ????? ?? ???? ????? ?????? ?? ??????? ???? ???? ????????? (???? ???? ??? ????? ????? ? ?? ?????? ???? ?????? ??????? ? ??? ??? ???) ????? ? ??? ???? ??? ????? ????? ???? ???? ?????? ?? ???????? ???? ?? ???? ??? ??? ????? ????????? (??? ???? ????? ??? "????? ????????" ?? ?????? ??? PRU ?? ????? ????? ?? ????????? ??? ???).

????? ? ?? ????? ??????? ?????? ???? ?????? ? ??? ???? ????? ?????? ?? ??????. ??? ??????? ?????? ?? ???? ????? ? ????? ????? ????? ???? ?????. ??? ?? ?????? ???????? ????? ???? ????? ?????? ?? ????? ??????? ?????? ???? ????? ? ????? ????? ????? ???? ????? ????? ???????. ????? ?????? ?? ??? ??????.

????? ? ???? ??? ??????? ??? ???????? ???????? ??????????? ??????? ???? ????? ??????? ?????? ???? ??????. ????? ???? ???????:

???? ???? ??? ????????? ??????? ????? ??? PRU ???? ??????:

??????? ?? ????? ??????? ?????? ???? ?????:
??? ???? ????? ? ????? ??? ??????? ??? ?? ?? ???????? ?? ???? ????? ??????? ?????? ????? ?? ?????. ???????? ???? ??? ??????? ? ??? ???????? ???????. ??? ????? ??? ?????? ??????? ????? ??? ?????? ???????? ??????? ????? ?????.

??? ???? ?????? ? ??? ???? ???? ?????? ?? ???? ????? ??????? ?????? ???? ????? ????? ????? ???? PRU ?? ?????? ??? ????? ??? ?? ????????? ????????. ????? ??? ????????? ??? ??? ???? ? ??? ?? ??? ???? ??????? ????????? ?????? ???????? ??????? ????? ??????? ???????. ?????? ? ????? ?? ??? ?????? ?????? ??? ???????? ??? ????? PRU ? ????? ????? ????? ?? ????????? ??? ??? ?? ???? ?? ????????. ??? ? ????? ??? ??????? ??? ?? ????? ??????? ??????? (??? ????? ??????? Google ? ???????? ??? PRU ?? ????? ? ??????? ??????? ???? ?????? ? ?????? ??????? ???? ?????? ? ??? ??? ???)

???? ??????? ??? ??? ??? ????? ?? ???????? ? ??? ???? ?? ??? ??? ??? ???? ??? ????? ??????? ?????? ?? ?????. ???? ??? ???? ???? ????? ?? ??????? ? ??? ?????? ??? ?????? ?? ????. ??? ?? ???? ?? ?????? ???????? ?? ??? ??? ???? ?????? ????? ??? PRUs ?????????? ??? ????? ?????? ?? ?????????.

???? ??? ????? ?? ?????? ???? ?? PRU ?? ????? ?? ???? ????? ???? ???. ??? ?????? ?? ??????? ???? ??? ?????? ???? (???????) ? ???? ????? ??? ????? ??????? ??? ?? ????. ??? ?????? ????? ????? ????? ????? ???????? ?????? ??????? ???????? ???????. ??? ?????? ?????? ? ????? ???????? ?? ???? ??? ??????? ??? ????. ????? ?????? ??? ????? ????????? ?????? ?? ??? ???????.

?????? ????? ??? ???????? ???????? ????? ??????? ??????? ?????? ????? ????? ???????:
????? ????? PRU ???? ?????? ? ???? ???? ??? ??????? ???? ?? ???????? ?? ?????? ????? ?? ???????? ????? ?? ?????. ??? ??????? ?? ???? ????? ?? ????? ?????? ... ??? ????? ?? ?? ??????? ???? ?? ??? ??????? ????? ????? ????????? ???????? ??????? ? ??? ?? ????? ??? ?????? ??????? ?????? ???? ???? ???? . ??? ??? ???? ?????? ?????? ?? ??? ??? ??????? ... ????? ?????? ?? ????? ?????? ????? ???????? ??????.

??? ?????? ?? ??????? ???? ???? ?????? ?????? ? ?????? ?? ???? ??? ???????. ??? ??????? ?????? ? ??? ??? ??????? ? ??? ??? ??? ???? ????? ??? ???? (??????? ?? ?????? ??????? ??????) ? ?? ?????? ?? ??? ???? ?? Amazon. ????? ??? ??? ??????? ??????? ?????? ?? ????? ???????? ??????? ?? ????????? ????????? ? / ?? ????????? ? / ?? ???????. ??? ??? ????? ?? ??? ????? ...

?? ?? ??? ??? ??????? ??? ??????? ??? ??????? ???????? (????? ??????? PRUs):

???? ???? ????????: ????? ?????? ??? ??????? ?? ?????. ??? ?? ????? ?? ???????????
??? ?????? ??????? ???? ???? ?????? ???? ?????? PRU ? ????? ?????? ?????? ????????. ????? ?????? ?? PRU ???? ????? ? ????? ?? ??????? ??????? ???? ????? 2021 ? ????? ?? ??????? ??????? ???? ?????? 2021 ? ??? ?????? ???? ?? ??? PRU ?? ??????. ??? ???? ???? ????? ?????? ?? Google Land. ????? ?????? ??? ??????? Google ???????? ?? ????? ??????.

???? ????? ?????? ???????? ?? ???? ??? "????? ??????? ??????" ?? ?? ??????? ???? ?? ?????? ?? ???? ??????? ????? ????????. ????? ?? ??? ? ???? ??????? ???? ??? ??? ?????? ? ??? ???? ???? ??? ? ??? ??? ??? ? ?? ???? ??? ????? ????? ????????? ???? ????? ??????. ??? ?? ????? ?????????? ???? ??? ??? ?????? ?? ???????? (??? ??? ????? ? ?? ??? ????????). ??? ???? ?????? ????? ?????. ?? ?????? ?? ??? ??? ???? ???? ????? ???? ?????? ...

??? ??? ???? ? ?????? ?? PRU ?? ????? ? ?? ???? ?? ??????? ??????? ???? ????? 2021 ? ?? ???? ?? ??????? ??????? ?????? ???? ?????? 2021 ? ??? ??????? ???? ?? ????? ??????? ?????? ?? ?????? 2021.

????? ?????? ????? ???????? - ????????? ???????? ????? ????? ??????? ??????
????? ????? ??????? ?? ????? ??????? ?????? ???? ?????? ? ??? ?? ?????? ???????? ????? ???? ??????? ?? ??????? ??????? ?????? ???? ?????? (?????????? ???????? ??????? ??????? ?? ????? ?????? 2021). ??? ????? ?????? ?? 17/11/2021 ???? ??? ??? ?? ??????? ?? ???? ?????????. ???? ????? ?? ??? PRU ???? ?????? ? ???? ??? ??? ??????? ?????? ... ??? ???? ?????? ? ?????? ??? ??????? ???? ?????? ?? ??????? ??????? ?????? ???? ?????? ?? PRU ???? ?????? (?????? ??????). ???? ??????? ??????? ?????? ???? ?????? ??? ? ??? ???? ?????? ?? ??????? ??? ??????? ???? ?????? ?? ????? ?? ????? ??????? ???? ?? ????? ??????? ?????? ???? ??????. ?? ?????? ?? ????????? ???? ??? ???? ?? ??? ...

???? ??? ???????:

???? ??? ?????? ? ???? ???? ??? ??????? ???? ????? ???????? ??????? ???? ?????? 2021 ????? ??? ??????! ???? ?? ?????? algos ?????? ????? ... ??? ????? ?? ?? ??? ??????? ???? ?? ???? ??? ??? ??????? ??????? ???? ???????? ??????? ???????.

????? ?? ??? ???? ???? ???? ???? ??? ??????? ?????????? ???????? ??? ????????? ???????? ??????? ?????? ??????? ??????. ????? ?????? Google ????? ?????? ?????? ????? ? ???? ?? ???? ??? ??????? ??? ????. ??? ?? ?????? ??? ???? ?? ???? ????? ????? ???? ?????? ? ??? ??? ?? ?????? ?????? ???????? ????? ??? ??? ????? ??????? ?????? ? ??? ?? ???????

??? ???? Bing ?? ?????? ??? ???????? ??????? ???????? ?????? ?? ? ???? ???? ???? ???????? ??? ???? ?????? ????? ????? ?????? ??????? (??? ??????? ???? ????? ???????). ???? ??? ?????? ????? ?? Bing ?? ?????? ??? ??? ??? ?????? ?????. ??? ?? ????? ?? ??? ?? ???????? ?????? ?????? ??? ?? ????? ?????? ????? ?? ?????? ... ???? ????? ??? ???????? ??????? "??? ??????" ?????? ?? ??????. ?? ????? ??????? ??? ????? ?? ??????? ... ???? ???? ??? ???? ??? ???????? ?????? (?? ??? ?? ??????).

?? ?? ??? ??? ?????? ????? ?? Bing ?????? ??? ??? ?????? ????? ?? Bing ?? ???????:

???? ???? Alan Kent ?? Google ??? ???? ?????? ????? ?? Google ???????? ?????? ??????? ??????:

???????? ??? ??? ? ???? ??? ???? ?? ???? Search Central Hangout ??? ??? ??? ????? ??????? ?????? ?????? ?????? ????? ?????? ?????????? ? ???? ?? ??????? ????????? ???????? ? ??? ??? ??? ? ???? ??? ??? ??????? ????????? ??? PRU ? ???? ??? ????? ???? ????????? ???????? ?????? ??. ?? ?? ??????. ????? ?? Google ?????? ?????? ?? ?????? ????? ???? ??? ? ??? ??? ? ?? ??????? ?? ??? ???????? ??? ?? ?? (??????? ??? ????? ???? ?????). ??? ???? ? ??? ??? ?????.

????? ?????? ??????? ????? ????? ??????? ???:

???? ????? ????? ????? ?? ??????? ??? ???? ??? ????? "????? ??????? ??????" ?? ???????? ??????? ???????? ?? Google ?????? ??????. ??? ??????? ?? ??? ???? ?? ???? ???? ?????? ?? ??????? ?????????? ???????? ???? ????? ?? ????? ???? ?????? ???? ????? ????? ? ?? ?????? ?? ????? ??????. ??? ??????????? ????? ??? ????? ???? ?? ????. ??? ?? ??? ????? ???? ? ???? ?????? ???????? ????? ??????? ??? ??????.

??? ???? ????? ????? ??????? ?????? ??? ???? ???? (????? ????? ??????????)?
???? ???????? ??????? ?????? ??????? ??? ????? ????? ?????????? ??????? ??? ???? ??? ?????? ?????? ?? ??? ???????. ???? ??? ???? ?? Google ?? ???? ????? PRU ????? ???? ???? ??? ????? ??? ????? ?? ???? Hangout ???????? ????? ??????.

???? ??? ??? ??? ????? ?? ?????? ?? ?????? ???? ??????? ? ??? ??? Google ?? ??? ????????? ??? ??? ????? ????. ????? ????? ??? ??????? ???? ????????? ? ???? ?????? ?? Google ????? ???? ??????? ??? ???? ????. ???????? ??????? ? ??? ????? ????. ???? ??? ????? ??? ???? ??????? ????? ?????? ???????? ???? ?? ???? ??? ????? ??????.

????? ?????? ??????? ????? ?? ?????? 46:17 ????? ?? ???:

?????? ??????? ????????? ??????? ?? ??????? - ??? ? ??? ????.
?? ????? ????? ?? ???? ?? ????????? ??????? ???? ?? ????? ?????????? ???????? ??????? ???????? ?????????? ???????? ?????? (??? PRU). ????? ????? ????? ?????? ??? ??? ??????? ?????? ??????. ???? ?? ???? ??? ????? ???? Google ????? ???? ?????? ???? ???. ??? ???? ?????? ? ??? ?? ??? ??????? ?? ????? ??????? ?? ???? ??????? ???????? ???????? ??????? ??????? ??? ??? ??? ??? ??? ????? ????? ???? ?????? (?? ??????? ???????? ?????? ???? ??? ????? ??????? ??????).

?? ????? ??????? ?????? ?? ?????? 2021 ? ???? ?????? ?? ??? ????. ?? ????? ?????? ??????? ??? ??? ????? ??? ????????? ??????? ???? ?? ???? ?????? ??? ???? ????? ?? SERPs. ???? ?? ???? ???????? ???????? ????????? ??????? ????????? ??????? ??? ?????? ????? ???? ??????? ???? SERPs. ?? ???? ?? ???? ????????? ??????? ??? ???? ????.

?? ?? ??? ???? ????? ????? ???? ????? ??????? ?????? ?? ?????? 2021 ????? ??????? ??????? ??????? ??? ???? . ??? ??? ????? ????? ????? ??????? ?????? ???? ?????.

???? ? ??? ???? ????? ? ???? ????? ?????. ????? ?????? ?? ???? ??????? ????? ? ??? Google ????? ?? ??? ??????? ??????? ??????? ??????. ?? ??? ??????? ? ?? ???? Google ??????? ??????? ??? ??????? ?? SERPs ???????? ??????? ?????? ???. ??? ??? ??????? ?? ???? ??? ????? SERP ? ???? ??? ????.

????? ? ????? ??????? ??? ???? ????? ??????? ??????? ?????? (?????? ???????). ????? ?? ????? ? ?? ???? ????? ???? Semrush ?? ?????? ??? ?????????:

???? ??? ????? ??? Twitter ????? ????? ? ???? ????? ????? ???? ???? ?? ????????? ??????? (????? ??????? ??????? ???????). ??? ???? ?????? ? ???? ??? ??????? ???? ??????? ??????? ??????? ?????? ? ????? ??? * SERPs * ?????? ?????? ? ?? ???? ??????? ??????? ??????? ?? ????????? ?? jumplinks (????? ????? ?????? ???? ??????? ?? ???? ?????? ????? ??? ???? ??? ???????). ???? ? ?? ???? ??? ?????? ?????? ?? ???????? ??????? ??? ??? ?? ????? ?????? ??????? ?????? ???? ??????.

?? ?? ??? ???? ??? ????? jumplink ???? ???? ???? ???????? ???? ??? ???????? ?? ??????? (????? ???? ??????? ??????? ??????? ??????? ????? ?????). ???? ?? Google ????? ???? ???? ?? SERP.

???? ???????? ????? ????? ????? ??????? - ??? ???? PRU.
?? ??????? ?? ???? ????? ??????? ?????? ??? ????? ????????? ? ????? ???? ????? ????? ???? ???????? ??? ????? ??????? ? ???????? ??? ??? ???? ?? ????? ??????? ??????? ????? ? ???? ?? PRU ?????? ??? ??? ??????? ????? ???? ??????? ???? ???????? ????. ??? ???? ??? ??? ???? ????? ????? ??????? ??????? ?????? ????? ????? ???????.

???? ? ?? ????? ??????? ?? ?? PRU ?? ???? ??? ????? ? ????? ???? ???? ???? ???? ??? ????? ????????? (???? ??? ??? ?? ????? ????? ?? ??????? ?? ???? ????? ??????). ???? ??? ??? ??? ????? ?? ???? ???? ????? ??? ???? ???????? ??? ????? ????????? ??????? ???????? ???????? ??? ?????? (????? ??? ??? ??????? ???? ?? ????? ??? ???? ?????? ?? ??????? ???????? ? ?? ????).

??? ???? ?????? ? ???? ??? ????? ??????? ???? ??? ???? ???????? ????? ??????. ??? ????? ??? ?????? ?? ????????? ???????? ? ??? ????? ????? ???????.

?? ??? ????? ??????? Google ??????? ?????? ???????? ???. ???? ???? ???.
?? ???? ????? ??? ????? Google ??? ????? ??????? ?????? ???? ?????? ? ??? ?????? ?? ????????? ?????? ??????? (????? ????????? ??????? ?? ????? ??????? ??????). ?? ????? ?? ???? ?? ????????? ??????? ?? ??? ??????? ??? ?? ????? ???????. ??? ???? ??? ????? ????? ??? ?????? ?? ????? ??????? ????? ????? ???? ????? ?????? ?? ????????? ? ????? ??? ???????? ?????? ?????? ???? ???? ??? ??????? ?????? ?? ???????? ??? ????? ???? ???? ???????? ???? ??? ????????.

??? ???? ?????? ? ?? ????? ????? ????????? ???????? ??? ?????? ???? ???? ?????? (TOS) ?? ???? ???????? ????? ??????? ??????? ?? ??????? ???????? ? ???? ???? ??? ?????? ?????? ?????? ?? ????????. ??? ? ???? ??????? ????? ??? ???? ???? ??????? ????? ??? ????? ????? ???? (??? ??????). ??? ??????? ?? ????? ??? ??? ? ??? ??? ???? Google ????? ?????? ???? ??? ???????. ??? ???? ? ?? ??? ???????? ???? ????? ?????? ??????? ?????? ? ???? ???????? ???? ??? ?? ???? ?? ??????? ??????.

??? ???? ?????? ? ???? ?????? ????? ???????? ???? ????? ?? Amazon ???:

???????? ??? ?? ??? ?? ??? ???????? ???? ??? ? ??? ????? ????? ?? ????? ???????? ???? ?????? ????? ?? ???? ?????? ??? ????? ????? ???? (?????? ??????). ??? ???? ? ??? ?? ???? ?? ????? ???????? ????????:

???? PRU ?? ??????? ???? ?? ??? (?????? ??? ????? PRU ?? ?????):
??? ???? ??? ?? ?????? ??? ????? ??????? ?????? ???? ????? ? ???? ?? ???? ????? ??????? ????? ?????? ???? ???? ??? ??????? ??? ????? ???? ????????. ???? ?????? ?? ????? ???????? ???? ?????? ???? ???? ????? ??? ????? ????? ?????? ???? ????? ?? ?????????.

??? ???? ?????? ? ????? ??? ??????? ???? ????? ?? ???? ????? ??? ??? ?? 10 ???? ?? ??????? ? ?????? ????? ??? ??? ?? 5 ???? ?? ???????. ???? ?????? ??????? ?? ??????? ???????? (??? ??? ??? ?? ???? ??? ??????) ? ?? ??? ????????? ???????. ???????? ? ??? ????? ??? ??????? ?????? ? ???? ????? ?????? ??? ?? ??? ????????? ????? ?????.

??? ??? ? ??????? ????. ??? ?? ? ??? ???? ??????? (?????? ???? ??? ??? ??????? ??????? ??????). ??? ???? ?????? ? ???? ?????? ??? ??????? ???? ???? ???? ????? ??????? ?????? ???? ??????. ????? ????? ???????? ?????? ??? ???? ????? ?? ?????? ?? ?????????.

??? ? ??? ???? ?? ????? 3.3 ??? ???????? ???? ????? ??????? ?????? ???? ?????? (? 1.7 ??? ??? ?? ???? ???? Majestic "????? ???????"):

???? ???? ?? ???????? 11.8 ??? ??? (5.1 ??? ??? "????? ???????"). ??? ?????? ?? ??????? ???? ????? ??? ???? ?????? (?? ??? ????????) ?? ???????:

????? ????? (??) - ????? ???????? ???? ?????? ????? ?????
???? ???? ??????? ?????? ???? ?????? ??????? ????? ?? ???? Google ?????? SERP ????????? ???????? ???? ?? ????? ??? "????" ?? "????" ?? "???????" ?? ?????????. ??? ???? ?????? ? ????? ?? ????? ??????? ??? ????? "???? ????? ???????". ????? ????? ? ???? ?????? ?? ???????? ?? ???. ?? ??? ??????? ????? SERPs ??? ????? ?????? ???????? ?? ????? ??? ... ????? ?? ?????? ??? ? ??? ????? ???? ??????? ??? Google ????? ?? ????? ?? ?????? ????? ?????? ??? ?????????. ???? ??? ???? ? ??? ???? ??? ?????? ????? ?????. ????? ??? ??????? ?? ?? ???? ??? ???? Google SERPs.

???? ??? ??? ?? ????? ?????? ??????? ?????? ???? ?????? ? ????? ???????? ????? ?? ??????????? ???? ?????? ?? ????. ?????? ?? ??? ??? ????? ?? ????????? ???? ???? ?? ????? ?????.

??? ?? ???? ???. ?????? ????? ???? ? ??? ???? ??????? ?????? ??? ???? ??? ?????? ?????? ? ?? ??? ?? ?????? ?????? ? ?? ??? ? ?? ??? ? ??? ??? ??? ????? ?????. ????? ???? ??? ?? ????? ????? ? ??? ?????? ??? ???? ?? ???? ?????? ?? ????????:

????? ? ??? Lily Ray ????? ?????? ??? Twitter (???? ????? ???????? / ???????? ???? ??? ???????? ????? ????? ??? SERPs ????? ??????? ???? ???????). ???? ???? ????????? ???? ????:

???????? ?? ??????? ??????: ?????? ????? ??? ???? ???? ??? ?? ????? ?????????:
???? ?????? ??????? ??? ????? ??????? ?????? ???? ????? ?????? ?? ????????? ??? ????? ????????? ????? ??????. ???? ??? ???? ???????? ?????? ?? ??? ??????? ????? ?? ????????? ???? ???? ???????? ??????? ???????? ????????? ??????? ???????. ??? ???? ??? ? ??? ???? ?? ????? ????? ????? ???????? ???? ?????? ??? ?? ???? ???? ????? ? ??? ?? ???? ?????????? ? ??? ???? ?? Google ???? ???? ????????.

?????? ? ?? ???? ?? ???? ??? ??????? ?? ????? ??????? ?? ?????. ??? ???? ??? ?? ?????? ??? PRU ???? ????? ? ????? ????? ?????? ?????? ???? ???? ????? ??????? (????? ????????? ???? ?????? Google). ??? ?????? ?????? ?????? ???????? ?? ???????? ????? ????? ??????? ?????? ??????.

???? ??? ??? ??????? ???????? ???????? ??? ????? ????????? ???? ??? ????????:

??? ???????:
?????? ???????? ????? ?????? ?????? ?????????. ??? ????? ?????? ??????? ?? ??? ??? ??????? ???? ?????? ?? ????? ??????? ?????? ???? ??????. ??? ?????? ??? ?????? ? ???? ?? ????? ????? ?? ???????? ?????????? ?? ?????? ??? ????? ?? ?????.

?????? ???? (??? ?????? ???? ??????):
??? ????? ?? ?????? ?? ?????? ?????? ??????? ? ???? ?? ????? ??????? ??????? ??????? ?????????? ???? ????. ??? ???? ????? ??????? ? ?????? ?????? ?? ???? ?????? ??????? ??????? ?????? ??? ????? ?????? ???? ?????? (?? ????). ???????? ??? ??? ? ??? ????? ????? ?????? ??? ????? ?????????? ?? ?????? ??? ????? ??? ??????? ???? ?? ????? ?????? ????. ????? ?? ???? ????? ??? ?????? ????? ?? ????? ??? ??????? ?????? ?????.

???? ??? ????? ?? ??????? ??????? ??????? ???? ????:

??? Wirecutter ???? ?????? ?? ???? ????????:

?????? ??????? ?? ??????? ??????. ???? ??? ?????? ?????? ???? ????? ?????????? ?????????:
??? ?????? ?????? ?? ????? ??????? ?????? (???? ???? ???? ?????) ? ??? ?? ????? ????? ??? ??????? ????? ???? ????? ??? ?????? ?????? ? ??????? ? ??? ??? ???. . ????????? ? ???? ???? ???? ??????? Google ?? ????????? ??? ?? ???? ??? ??????? ?? ????????. ????? ? ??? ?????? ?? Google ????? ????? ??? ??????? ?? ????????? ?? ????? ?????. ??? ???? ?? ???? ???? ?? Wirecutter ???? ????? ??? ??? ????? ?? ????????. ?????? ?? "????? Wirecutter" ??????.

???? ???? ?? ?????? ??? ????? ??????? ?????? ???? ????? ? ???? ?? ?? ??????? ?? ????????? ?????? ???????? (???? ??????). ??? ????? ?????? ?? ????????? ? ????? ?? ???? ????? ??? ??? ?????? ????? ????? ????? ?? ??????? ???? ??? ???????. ??? ? ???? ???? ???? ???? ??????? ?? ???? ??? ????? ???? ??????. ???? ? ?? ?????? ?? ?????? ?? ?? ????? ?? ???? ???? ?? ??????? ???? ???? ??? ???? ?? ????? ?? ?????? ??? ????? ???? ????? ????? ??????. ????? ??? ? ?? ???? ?? ??? ???? ????? ???????? ???.

???? ????? ???????? ?????? ?? ?????? ??? ?? ??? ?? ????? :
????? ???? ??????? ?? ??????? ? ??? ????? ????? ???????? ????? ?????? ??? ???? ???? (????? ?? ????? ?? ??? ???????). ???? ??? ???? ??????? ???????? ? ???????? ???? ???? ??? ? ????????? ???? ???????? ?????? ???????? ? ???? ????? ???? ???????? ??? ??? ? ???????.

??? ??? ???? ?????? ????? ?????? ???? ??? ? ???? ???? ?????? ?? Wirecuttter. They provide that information in each review. Safewise also provides a section covering how they review products, but it's at the end of the review. In my opinion, I would put that higher up the page to help users understand that process before reading the reviews. That said, they at least provide that information for readers.

Here is a section from a safewise review for wireless cameras:

And here is a section from a Wirecutter review about why you should trust them:

The Wirecutter Standard: Try to be the Wirecutter for your niche. You can't go wrong.
I mentioned Wirecutter earlier, just provided a bunch of examples from the site, and also covered it heavily in my post about the April Product Reviews Update, and all for good reason . Wirecutter provides some of the most thorough, high quality, insightful, and helpful reviews on the web. And it's no coincidence they have done very well over time rankings-wise.

When helping companies focused on reviews, I find myself often saying, ¡°be the Wirecutter for your niche¡±. I know that's not an easy thing to do, since Wirecutter has a killer team of writers, people testing products, editors, etc., but it's what many sites should strive for in my opinion. I recommend spending some time on their site, seeing how they break down reviews, the level of detail provided, and try to emulate that for your own niche.

Summary: Understand The April PRU, Learn About The December Update, and Get Ready For The Next
Like the April Product Reviews Update, the December PRU was significant for many sites focused on reviews. It was core update-like for many, yielding surges, drops, and recoveries across verticals. If you have been impacted by the December PRU, I recommend reading Google's blog posts about the updates, my post about the April Product Reviews Update, review this post about the December update again, and then objectively analyze your own site.

I would surface gaps in your reviews content and fill those gaps, improve the user experience, watch the aggressive ad situation, and work to become the Wirecutter of your niche. Don't improve a little¡­ make BIG changes. Remember, there are dueling machine learning systems out there looking to surface the highest quality content possible. Control what you can control. That's the best path forward in my opinion.

GG

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