§­§å§é§ê§Ú§Ö §Ü§ß§Ú§Ô§Ú §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å §Ó§ã§Ö§ç §Ó§â§Ö§Þ§Ö§ß, §Ü§à§ä§à§â§í§Ö §Õ§à§Ý§Ø§Ö§ß §á§â§à§é§Ú§ä§Ñ§ä§î §Ü§Ñ§Ø§Õ§í§Û §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§î

§°§á§å§Ò§Ý§Ú§Ü§à§Ó§Ñ§ß§à: 2021-10-31

§£§í §Ú§ë§Ö§ä§Ö §ã§Ý§Ö§Õ§å§ð§ë§å§ð §Ý§å§é§ê§å§ð §Ü§ß§Ú§Ô§å §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å §Õ§Ý§ñ §é§ä§Ö§ß§Ú§ñ? §£§í §á§à§á§Ñ§Ý§Ú §ß§Ñ §á§â§Ñ§Ó§Ú§Ý§î§ß§å§ð §ã§ä§â§Ñ§ß§Ú§è§å.

§¢§í§ä§î §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ö§Þ, §Ó§Ý§Ñ§Õ§Ö§Ý§î§è§Ö§Þ §Ò§Ú§Ù§ß§Ö§ã§Ñ §Ú§Ý§Ú §á§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§î§ß§í§Þ §Þ§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô§à§Þ - §ß§Ö§á§â§à§ã§ä§Ñ§ñ §Ù§Ñ§Õ§Ñ§é§Ñ. §¿§ä§à §ä§â§Ö§Ò§å§Ö§ä §Þ§ß§à§Ô§à§Ù§Ñ§Õ§Ñ§é§ß§à§ã§ä§Ú, §å§Þ§Ö§ß§Ú§ñ §Ò§à§Ý§î§ê§Ö §â§Ú§ã§Ü§à§Ó§Ñ§ä§î §Ú §â§Ñ§Ò§à§ä§Ñ§ä§î §Ü§â§å§Ô§Ý§à§ã§å§ä§à§é§ß§à.

§±§à§Þ§Ú§Þ§à §â§Ñ§Ò§à§ä§í §Ú §â§Ú§ã§Ü§à§Ó§Ñ§ß§ß§à§Ô§à §à§ä§ß§à§ê§Ö§ß§Ú§ñ, §Ö§ã§ä§î §Ö§ë§Ö §Ü§à§Ö-§é§ä§à, §é§ä§à §Ó§í §ß§Ñ§Û§Õ§Ö§ä§Ö §à§Ò§í§é§ß§í§Þ §Õ§Ý§ñ §à§é§Ö§ß§î §å§ã§á§Ö§ê§ß§í§ç §Õ§Ö§Ý§à§Ó§í§ç §Ý§ð§Õ§Ö§Û.

§¥§Ñ, §Ó§í §á§à§ß§ñ§Ý§Ú §Þ§à§ð §ä§à§é§Ü§å §Ù§â§Ö§ß§Ú§ñ! §¿§ä§à §á§â§Ú§Ó§í§é§Ü§Ñ §é§Ú§ä§Ñ§ä§î §ç§à§â§à§ê§Ú§Ö §Ü§ß§Ú§Ô§Ú.

§ª §ï§ä§à §ã§á§Ú§ã§à§Ü §Ý§å§é§ê§Ú§ç §Ü§ß§Ú§Ô §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å, §Ü§à§ä§à§â§í§Ö §Õ§à§Ý§Ø§Ö§ß §á§â§à§é§Ú§ä§Ñ§ä§î §Ü§Ñ§Ø§Õ§í§Û §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§î, §á§â§à§Õ§Ñ§Ó§Ö§è, §Þ§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô §Ú §Õ§Ñ§Ø§Ö §â§Ñ§Ù§â§Ñ§Ò§à§ä§é§Ú§Ü §á§â§à§Õ§å§Ü§ä§Ñ.

§¤§à§ä§à§Ó§í§Û? §¥§Ñ§Ó§Ñ§Û§ä§Ö §ß§Ñ§é§ß§Ö§Þ §ã §â§å§Ü§à§Ó§à§Õ§ã§ä§Ó§Ñ §á§à §ã§Ñ§Þ§à§Þ§å §Ó§Ñ§Ø§ß§à§Þ§å §Ñ§ã§á§Ö§Ü§ä§å §Ý§ð§Ò§à§Ô§à §Ò§Ú§Ù§ß§Ö§ã§Ñ - §Ü§à§á§Ú§â§Ñ§Û§ä§Ú§ß§Ô§å!

1. §³§á§â§Ñ§Ó§à§é§ß§Ú§Ü §á§à §Ü§à§á§Ú§â§Ñ§Û§ä§Ú§ß§Ô§å Adweek
The Adweek Copywriting Handbook

§³§á§â§Ñ§Ó§à§é§ß§Ú§Ü §á§à §Ü§à§á§Ú§â§Ñ§Û§ä§Ú§ß§Ô§å Adweek §¥§Ø§à§Ù§Ö§æ§Ñ §º§å§Ô§Ö§â§Þ§Ñ§ß§Ñ - §à§Õ§ß§Ñ §Ú§Ù §Ü§Ý§Ñ§ã§ã§Ú§é§Ö§ã§Ü§Ú§ç §Ü§ß§Ú§Ô, §Ü§à§ä§à§â§å§ð §Þ§à§Ø§Ö§ä §á§â§à§é§Ú§ä§Ñ§ä§î §Ü§Ñ§Ø§Õ§í§Û §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§î. §¹§ä§à§Ò§í §Ò§Ú§Ù§ß§Ö§ã §á§â§à§è§Ó§Ö§ä§Ñ§Ý §Ú §á§â§Ú§ß§à§ã§Ú§Ý §á§â§Ú§Ò§í§Ý§î, §Ü§à§á§Ú§â§Ñ§Û§ä§Ú§ß§Ô - §à§Õ§Ú§ß §Ú§Ù §ã§Ñ§Þ§í§ç §Ó§à§ã§ä§â§Ö§Ò§à§Ó§Ñ§ß§ß§í§ç §ß§Ñ§Ó§í§Ü§à§Ó. §¿§ä§à §Õ§Ñ§Ö§ä §Ø§Ú§Ù§ß§î §â§Ö§Ü§Ý§Ñ§Þ§Ö. §£ §ï§ä§à§Û §Ü§ß§Ú§Ô§Ö §á§à§Õ§â§à§Ò§ß§à §à§Ò§ì§ñ§ã§ß§ñ§ð§ä§ã§ñ §Ó§ã§Ö §á§â§à§Ó§Ö§â§Ö§ß§ß§í§Ö §ä§Ñ§Ü§ä§Ú§Ü§Ú §Ú §Õ§Ñ§ð§ä§ã§ñ §ã§à§Ó§Ö§ä§í §à §ä§à§Þ, §Ü§Ñ§Ü §ã§à§Ù§Õ§Ñ§ä§î §ß§Ñ§Ú§Ò§à§Ý§Ö§Ö §å§Ò§Ö§Õ§Ú§ä§Ö§Ý§î§ß§å§ð §Ü§à§á§Ú§ð, §Ü§à§ä§à§â§Ñ§ñ §Õ§Ö§Û§ã§ä§Ó§Ú§ä§Ö§Ý§î§ß§à §á§â§Ö§à§Ò§â§Ñ§Ù§å§Ö§ä.

§¥§Ý§ñ §ä§Ö§ç §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ö§Û, §Ü§à§ä§à§â§í§Ö §ç§à§ä§ñ§ä §â§Ñ§ã§Ü§â§í§ä§î §á§ã§Ú§ç§à§Ý§à§Ô§Ú§ð §ã§ä§â§Ñ§ä§Ö§Ô§Ú§Û §Ü§à§á§Ú§â§Ñ§Û§ä§Ú§ß§Ô§Ñ, §ï§ä§à §Ý§å§é§ê§Ñ§ñ §Ü§ß§Ú§Ô§Ñ §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §ª§à§ã§Ú§æ§Ñ §Õ§Ý§ñ §Ó§Ñ§ã:

?§£§Ñ§ê§Ñ §Ü§à§á§Ú§ñ §Õ§à§Ý§Ø§ß§Ñ §á§à§Þ§Ö§ë§Ñ§ä§î §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§à§Ô§à §Ü§Ý§Ú§Ö§ß§ä§Ñ §Ó §ß§Ö§á§â§Ú§ß§å§Ø§Õ§Ö§ß§ß§å§ð §à§Ò§ã§ä§Ñ§ß§à§Ó§Ü§å §Õ§Ý§ñ §á§à§Ü§å§á§à§Ü?.

2. ?§±§å§â§á§å§â§ß§Ñ§ñ §Ü§à§â§à§Ó§Ñ? §³§Ö§ä§Ñ §¤§à§Õ§Ú§ß§Ñ.
The purple cow by Seth Godin

§³§Ö§ä §¤§à§Õ§Ú§ß - §à§Õ§Ú§ß §Ú§Ù §á§à§Ú§ã§ä§Ú§ß§Ö §Ò§Ý§Ö§ã§ä§ñ§ë§Ú§ç §å§Þ§à§Ó, §Ú §Ö§Ô§à §ß§Ñ§Ù§í§Ó§Ñ§ð§ä ?§Ó§í§Õ§Ñ§ð§ë§Ú§Þ§ã§ñ §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ö§Þ §Ó§Ö§Ü§Ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú?. §°§Õ§ß§à §Ú§Ù §Ý§å§é§ê§Ú§ç §Ö§Ô§à §ä§Ó§à§â§Ö§ß§Ú§Û - Purple Cow.

§£ §ï§ä§à§Û §Ü§ß§Ú§Ô§Ö §à§ß §å§ä§Ó§Ö§â§Ø§Õ§Ñ§Ö§ä, §é§ä§à §à§Õ§ß§à§Û §Ü§â§Ö§Ñ§ä§Ú§Ó§ß§à§Û §â§Ö§Ü§Ý§Ñ§Þ§í §ß§Ö§Õ§à§ã§ä§Ñ§ä§à§é§ß§à, §á§à§ã§Ü§à§Ý§î§Ü§å §Ý§ð§Õ§Ú §Þ§à§Ô§å§ä §á§â§à§ã§ä§à §á§â§à§á§å§ã§ä§Ú§ä§î §Ó§Ñ§ê§å §â§Ö§Ü§Ý§Ñ§Þ§å §Ú §å§Û§ä§Ú. §¤§à§Õ§Ú§ß §Ô§à§Ó§à§â§Ú§ä, §é§ä§à §Ö§ã§Ý§Ú §á§â§à§Õ§å§Ü§ä, §Ü§à§ä§à§â§í§Û §Ó§í §ã§à§Ù§Õ§Ñ§Ö§ä§Ö, §ß§Ö §à§Ò§Ý§Ñ§Õ§Ñ§Ö§ä §å§ß§Ú§Ü§Ñ§Ý§î§ß§à§ã§ä§î§ð §Ú §Ù§Ñ§Þ§Ö§é§Ñ§ä§Ö§Ý§î§ß§í§Þ§Ú §ç§Ñ§â§Ñ§Ü§ä§Ö§â§Ú§ã§ä§Ú§Ü§Ñ§Þ§Ú, §à§ß §à§Ü§Ñ§Ù§í§Ó§Ñ§Ö§ä§ã§ñ §æ§Ú§à§Ý§Ö§ä§à§Ó§à§Û §Ü§à§â§à§Ó§à§Û - §ß§Ö §Õ§à§ã§ä§à§Û§ß§à§Û §á§â§à§Õ§Ñ§Ø§Ú.

§±§à§ï§ä§à§Þ§å §Õ§Ý§ñ §Ó§Ñ§ã §à§é§Ö§ß§î §Ó§Ñ§Ø§ß§à §ã§à§Ù§Õ§Ñ§Ó§Ñ§ä§î §á§â§à§Õ§å§Ü§ä§í, §Ü§à§ä§à§â§í§Ö §á§â§Ö§Õ§à§ã§ä§Ñ§Ó§Ý§ñ§ð§ä §æ§å§ß§Ü§è§Ú§Ú §â§Ö§ê§Ö§ß§Ú§ñ §á§â§à§Ò§Ý§Ö§Þ §Õ§Ý§ñ §Ó§Ñ§ê§Ú§ç §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §ä§à§Ô§Õ§Ñ §ä§à§Ý§î§Ü§à §Ó§Ñ§ê§Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§í§Ö §å§ã§Ú§Ý§Ú§ñ §Ò§å§Õ§å§ä §Õ§Ñ§Ó§Ñ§ä§î §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§í. §¿§ä§å §Ü§ß§Ú§Ô§å §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à §á§â§à§é§Ú§ä§Ñ§ä§î, §Ö§ã§Ý§Ú §Ó§í §â§Ñ§Ò§à§ä§Ñ§Ö§ä§Ö §Ó §Ü§à§Þ§Ñ§ß§Õ§Ö §á§à §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ö §á§â§à§Õ§å§Ü§ä§à§Ó §Ú§Ý§Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §³§Ö§ä§Ñ §¤§à§Õ§Ú§ß§Ñ §Õ§Ý§ñ §Ó§Ñ§ã:

?§³§ä§Ñ§â§à§Ö §á§â§Ñ§Ó§Ú§Ý§à §Ô§Ý§Ñ§ã§Ú§Ý§à: §ã§à§Ù§Õ§Ñ§Ó§Ñ§Û§ä§Ö §Ò§Ö§Ù§à§á§Ñ§ã§ß§í§Ö, §à§Ò§í§é§ß§í§Ö §á§â§à§Õ§å§Ü§ä§í §Ú §ã§à§é§Ö§ä§Ñ§Û§ä§Ö §Ú§ç §ã §à§ä§Ý§Ú§é§ß§í§Þ §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Þ. §¯§à§Ó§à§Ö §á§â§Ñ§Ó§Ú§Ý§à §Ô§Ý§Ñ§ã§Ú§ä: §ã§à§Ù§Õ§Ñ§Ó§Ñ§Û§ä§Ö §Ù§Ñ§Þ§Ö§é§Ñ§ä§Ö§Ý§î§ß§í§Ö §á§â§à§Õ§å§Ü§ä§í, §Ü§à§ä§à§â§í§Ö §Ú§ë§å§ä §ß§å§Ø§ß§í§Ö §Ý§ð§Õ§Ú ?.

3. §£§Ý§Ú§ñ§ß§Ú§Ö: §á§ã§Ú§ç§à§Ý§à§Ô§Ú§ñ §å§Ò§Ö§Ø§Õ§Ö§ß§Ú§ñ.
Influence The Psychology of Persuasion

§¿§ä§Ñ §Ü§ß§Ú§Ô§Ñ - §à§Õ§ß§Ñ §Ú§Ù §ã§Ñ§Þ§í§ç §Ú§ß§ä§Ö§â§Ö§ã§ß§í§ç §Õ§Ý§ñ §Þ§Ö§ß§ñ. §¬§Ñ§Ü §ã§Ý§Ö§Õ§å§Ö§ä §Ú§Ù §ß§Ñ§Ù§Ó§Ñ§ß§Ú§ñ, §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ §à§Ò§ì§ñ§ã§ß§ñ§Ö§ä §Ó§ß§å§ä§â§Ö§ß§ß§Ú§Û §à§Ò§â§Ñ§Ù §Þ§í§ê§Ý§Ö§ß§Ú§ñ, §à§Ò§ì§ñ§ã§ß§ñ§ð§ë§Ú§Û, §á§à§é§Ö§Þ§å §Ý§ð§Õ§Ú §Ô§à§Ó§à§â§ñ§ä ?§Õ§Ñ?, §Ú §Ü§Ñ§Ü §á§â§Ú§Þ§Ö§ß§Ú§ä§î §ï§ä§Ú §Ú§Õ§Ö§Ú §Õ§Ý§ñ §Ó§Ñ§ê§Ö§Ô§à §Ò§â§Ö§ß§Õ§Ñ §Ó §á§â§à§Õ§Ñ§Ø§Ñ§ç §Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ö.

§²§à§Ò§Ö§â§ä §à§Ò§ì§ñ§ã§ß§Ú§Ý §ê§Ö§ã§ä§î §å§ß§Ú§Ó§Ö§â§ã§Ñ§Ý§î§ß§í§ç §á§â§Ú§ß§è§Ú§á§à§Ó §Ú §à§Ò§ì§ñ§ã§ß§Ú§Ý, §Ü§Ñ§Ü §á§â§Ú§Þ§Ö§ß§Ú§ä§î §Ú§ç §ß§Ñ §á§â§Ñ§Ü§ä§Ú§Ü§Ö, §é§ä§à§Ò§í §ã§ä§Ñ§ä§î §ä§Ñ§Ý§Ñ§ß§ä§Ý§Ú§Ó§í§Þ §å§Ò§Ö§Ø§Õ§Ñ§ä§Ö§Ý§Ö§Þ. §£ §Ú§Õ§Ö§Ñ§Ý§Ö §ñ §Ò§í §ã§Ü§Ñ§Ù§Ñ§Ý, §é§ä§à §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§ß§à §ã§Ý§à§Þ§Ñ§Ö§ä §ê§Ñ§ß§ã§í §ä§â§Ñ§Õ§Ú§è§Ú§à§ß§ß§à§Ô§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ §Ú §á§à§Þ§à§Ø§Ö§ä §Ó§Ñ§Þ §ß§Ñ§Ý§Ñ§Õ§Ú§ä§î §å§Ò§Ö§Õ§Ú§ä§Ö§Ý§î§ß§í§Ö §Ò§Ö§ã§Ö§Õ§í §ã §Ó§Ñ§ê§Ú§Þ§Ú §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ§Ú.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §²§à§Ò§Ö§â§ä§Ñ §Õ§Ý§ñ §Ó§Ñ§ã:

?§·§à§â§à§ê§à §Ú§Ù§Ó§Ö§ã§ä§ß§í§Û §á§â§Ú§ß§è§Ú§á §é§Ö§Ý§à§Ó§Ö§é§Ö§ã§Ü§à§Ô§à §á§à§Ó§Ö§Õ§Ö§ß§Ú§ñ §Ô§Ý§Ñ§ã§Ú§ä, §é§ä§à §Ü§à§Ô§Õ§Ñ §Þ§í §á§â§à§ã§Ú§Þ §Ü§à§Ô§à-§ä§à §ã§Õ§Ö§Ý§Ñ§ä§î §ß§Ñ§Þ §à§Õ§à§Ý§Ø§Ö§ß§Ú§Ö, §Þ§í §Õ§à§Ò§î§Ö§Þ§ã§ñ §Ò§à§Ý§î§ê§Ö§Ô§à §å§ã§á§Ö§ç§Ñ, §Ö§ã§Ý§Ú §å§Ü§Ñ§Ø§Ö§Þ §á§â§Ú§é§Ú§ß§å; §­§ð§Õ§ñ§Þ §á§â§à§ã§ä§à §ß§â§Ñ§Ó§Ú§ä§ã§ñ §Ú§Þ§Ö§ä§î §á§â§Ú§é§Ú§ß§í §Õ§Ý§ñ §ä§à§Ô§à, §é§ä§à §à§ß§Ú §Õ§Ö§Ý§Ñ§ð§ä ?.

4. §¯§Ñ §Ü§â§ð§é§Ü§Ö §¯§Ú§â §¿§ñ§Ý§î
Hooked by Nir Eyal

?§¯§Ñ §Ü§â§ð§é§Ü§Ö? - §à§Õ§ß§Ñ §Ú§Ù §ã§Ñ§Þ§í§ç §Ý§ð§Ò§Ú§Þ§í§ç §Ú §á§à§á§å§Ý§ñ§â§ß§í§ç §Ü§ß§Ú§Ô, §Ü§à§ä§à§â§å§ð §é§Ú§ä§Ñ§ð§ä §Þ§ß§à§Ô§Ú§Ö §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ú §Ú §à§ã§à§Ò§Ö§ß§ß§à §â§Ñ§Ù§â§Ñ§Ò§à§ä§é§Ú§Ü§Ú §á§â§à§Õ§å§Ü§ä§à§Ó. §¦§ã§Ý§Ú §Ó§í §ç§à§ä§Ú§ä§Ö §Ú§Þ§Ö§ä§î §Ü§â§Ú§ã§ä§Ñ§Ý§î§ß§à §ñ§ã§ß§í§Û §á§à§Õ§ç§à§Õ §Ü §ã§à§Ù§Õ§Ñ§ß§Ú§ð §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§í§ç §á§â§à§Õ§å§Ü§ä§à§Ó, §Ü§à§ä§à§â§í§Ö §Ó§Ö§â§ß§å§ä §Ó§Ñ§Þ §Ó§Ñ§ê§Ú§ç §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §ä§à §Ü§ß§Ú§Ô§Ñ ?§¯§Ñ §Ü§â§ð§é§Ü§Ö? §ß§Ñ§á§Ú§ã§Ñ§ß§Ñ §Õ§Ý§ñ §Ó§Ñ§ã. §¶§Ñ§Ü§ä§Ú§é§Ö§ã§Ü§Ú, §Ó§í §Þ§à§Ø§Ö§ä§Ö §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §ï§ä§å §Ü§ß§Ú§Ô§å §Ü§Ñ§Ü §â§å§Ü§à§Ó§à§Õ§ã§ä§Ó§à §Õ§Ý§ñ §á§â§à§Ö§Ü§ä§Ú§â§à§Ó§Ñ§ß§Ú§ñ §Ú §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ú §á§â§à§Õ§å§Ü§ä§à§Ó.

§¯§Ú§â §¿§ñ§Ý§î §à§Ò§ì§ñ§ã§ß§ñ§Ö§ä §Þ§à§Õ§Ö§Ý§î §Ü§â§ð§é§Ü§Ñ, §Ü§à§ä§à§â§Ñ§ñ §á§â§Ö§Õ§ã§ä§Ñ§Ó§Ý§ñ§Ö§ä §ã§à§Ò§à§Û §é§Ö§ä§í§â§Ö§ç§ï§ä§Ñ§á§ß§í§Û §á§â§à§è§Ö§ã§ã, §á§â§Ú §Ü§à§ä§à§â§à§Þ §á§â§à§Õ§å§Ü§ä§í §á§â§à§ç§à§Õ§ñ§ä §â§Ñ§Ù§ß§í§Ö §ã§ä§Ñ§Õ§Ú§Ú §Ú §ã§ä§Ñ§ß§à§Ó§ñ§ä§ã§ñ §Ó §Ó§í§ã§ê§Ö§Û §ã§ä§Ö§á§Ö§ß§Ú §å§ã§à§Ó§Ö§â§ê§Ö§ß§ã§ä§Ó§à§Ó§Ñ§ß§ß§í§Þ§Ú, §é§ä§à§Ò§í §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ú §á§â§à§Õ§à§Ý§Ø§Ñ§Ý§Ú §Ó§à§Ù§Ó§â§Ñ§ë§Ñ§ä§î§ã§ñ, §é§ä§à§Ò§í §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §Ó§Ñ§ê §á§â§à§Õ§å§Ü§ä, §é§ä§à §ã§ß§Ú§Ø§Ñ§Ö§ä §Ù§Ñ§ä§â§Ñ§ä§í §ß§Ñ §â§Ö§Ü§Ý§Ñ§Þ§å. §¯§Ñ §ã§Ñ§Þ§à§Þ §Õ§Ö§Ý§Ö §ï§ä§à §ß§Ö §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§Ñ§ñ §Ü§ß§Ú§Ô§Ñ, §ß§à §Ö§ã§Ý§Ú §Ó§í §Ù§Ñ§ß§Ú§Þ§Ñ§Ö§ä§Ö§ã§î §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Þ, §Ó§í §Õ§à§Ý§Ø§ß§í §á§à§ß§Ú§Þ§Ñ§ä§î, §é§ä§à §Ù§Ñ§Ú§ß§ä§â§Ú§Ô§à§Ó§í§Ó§Ñ§Ö§ä §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §Ó§Ñ§ê§Ú §á§â§à§Õ§å§Ü§ä§í, §é§ä§à§Ò§í §Ó§í §Þ§à§Ô§Ý§Ú §Ó§í§Õ§Ö§Ý§Ú§ä§î §ä§à, §é§ä§à §Ó§Ñ§Ø§ß§à §Õ§Ý§ñ §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §¯§Ú§â §¿§ñ§Ý§ñ §Õ§Ý§ñ §Ó§Ñ§ã:

?§±§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ú, §Ü§à§ä§à§â§í§Ö §á§à§ã§ä§à§ñ§ß§ß§à §ß§Ñ§ç§à§Õ§ñ§ä §è§Ö§ß§ß§à§ã§ä§î §Ó §á§â§à§Õ§å§Ü§ä§Ö, §ã §Ò§à§Ý§î§ê§Ö§Û §Ó§Ö§â§à§ñ§ä§ß§à§ã§ä§î§ð §â§Ñ§ã§ã§Ü§Ñ§Ø§å§ä §à §ß§Ö§Þ §ã§Ó§à§Ú§Þ §Õ§â§å§Ù§î§ñ§Þ?.

5. §¿§á§Ú§é§Ö§ã§Ü§Ú§Û §Ü§à§ß§ä§Ö§ß§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §¥§Ø§à §±§å§Ý§Ú§è§è§Ú.
Epic Content Marketing by Joe Pulizzi

§¦§Ø§Ö§Õ§ß§Ö§Ó§ß§à§Û §Þ§Ö§é§ä§à§Û §Ü§Ñ§Ø§Õ§à§Ô§à §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§ñ §Ò§í§Ý§à §Ò§í §ã§Õ§Ö§Ý§Ñ§ä§î §ã§Ó§à§Û §Ò§â§Ö§ß§Õ §Ù§Ñ§Þ§Ö§ä§ß§í§Þ §ã§â§Ö§Õ§Ú §ä§à§Ý§á§í, §á§â§Ö§Õ§à§ã§ä§Ñ§Ó§Ý§ñ§ñ §ã§Ó§à§Ö§Û §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú §á§â§à§Õ§å§Þ§Ñ§ß§ß§í§Û §Ú §è§Ö§ß§ß§à§ã§ä§ß§í§Û §Ü§à§ß§ä§Ö§ß§ä. §£§à§ä §Ô§Õ§Ö §Ó §Ú§Ô§â§å §Ó§ã§ä§å§á§Ñ§Ö§ä ?§ï§á§Ú§é§Ö§ã§Ü§Ú§Û §Ü§à§ß§ä§Ö§ß§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô?.

§¥§Ø§à §±§å§Ý§Ú§è§è§Ú §á§à§ê§Ñ§Ô§à§Ó§à §à§Ò§ì§ñ§ã§ß§Ú§Ý, §Ü§Ñ§Ü §ã§à§Ù§Õ§Ñ§Ó§Ñ§ä§î §á§â§Ú§Ó§Ý§Ö§Ü§Ñ§ä§Ö§Ý§î§ß§í§Û §Ü§à§ß§ä§Ö§ß§ä, §Ü§à§ä§à§â§í§Û §ã§Ú§Ý§î§ß§à §Ù§Ñ§è§Ö§á§Ú§ä §Ó§Ñ§ê§Ú§ç §Ü§Ý§Ú§Ö§ß§ä§à§Ó. §°§ß §Ô§à§Ó§à§â§Ú§ä, §é§ä§à §ï§á§Ú§é§Ö§ã§Ü§Ú§Û §Ü§à§ß§ä§Ö§ß§ä, §Ü§à§Ô§Õ§Ñ §à§ß §â§Ñ§ã§á§â§à§ã§ä§â§Ñ§ß§ñ§Ö§ä§ã§ñ §Ó §Ú§Õ§Ö§Ñ§Ý§î§ß§à§Ö §Ó§â§Ö§Þ§ñ §ã§â§Ö§Õ§Ú §ß§å§Ø§ß§à§Û §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú, §á§à§Þ§à§Ô§Ñ§Ö§ä §á§â§Ú§Ó§Ý§Ö§é§î §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö §Ü§Ý§Ú§Ö§ß§ä§Ñ.

§¿§ä§Ñ §Ü§ß§Ú§Ô§Ñ §Ô§à§â§Õ§Ú§ä§ã§ñ §ä§Ö§Þ, §é§ä§à §Ó§à§ê§Ý§Ñ §Ó §á§ñ§ä§Ö§â§Ü§å §Ý§å§é§ê§Ú§ç §Õ§Ö§Ý§à§Ó§í§ç §Ü§ß§Ú§Ô §Ø§å§â§ß§Ñ§Ý§Ñ Fortune.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §¥§Ø§à §±§å§Ý§Ú§è§è§Ú §Õ§Ý§ñ §Ó§Ñ§ã:

?§¬§à§ß§ä§Ö§ß§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô - §ï§ä§à §ß§Ö §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ, §ï§ä§à §á§à§Õ§ç§à§Õ, §æ§Ú§Ý§à§ã§à§æ§Ú§ñ §Ú §Ò§Ú§Ù§ß§Ö§ã-§ã§ä§â§Ñ§ä§Ö§Ô§Ú§ñ?.

6. Power of Broke, §¥§ï§Û§Þ§à§ß§Õ §¥§Ø§à§ß.
The power of Broke by Daymond John

§¬§Ñ§Ø§Õ§í§Û §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§î §ß§Ñ §ã§Ó§à§Ö§Þ §á§å§ä§Ú §à§Ò§ñ§Ù§Ñ§ä§Ö§Ý§î§ß§à §ã§ä§à§Ý§Ü§ß§å§Ý§ã§ñ §Ò§í §ã §ß§Ö§Ó§Ù§Ô§à§Õ§Ñ§Þ§Ú §Ú §ä§â§å§Õ§ß§à§ã§ä§ñ§Þ§Ú. §£§Ñ§Þ §Þ§à§Ø§Ö§ä §ß§Ö §ç§Ó§Ñ§ä§Ú§ä§î §â§Ö§ã§å§â§ã§à§Ó, §Ú §Ó§í §Þ§à§Ø§Ö§ä§Ö §Ó§á§Ñ§ã§ä§î §Ó §à§ä§é§Ñ§ñ§ß§Ú§Ö §Ó§à §Ó§â§Ö§Þ§ñ §ã§Ó§à§Ö§Ô§à §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ. §¯§à §ß§Ö §Ó§à§Ý§ß§å§Û§ä§Ö§ã§î, §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ §á§â§Ö§à§Õ§à§Ý§Ö§Ó§Ñ§Ö§ä §Ó§ã§Ö §Ó§Ñ§ê§Ú §ê§Ñ§ß§ã§í §Ú §á§â§Ö§Õ§Ý§Ñ§Ô§Ñ§Ö§ä §á§â§à§ã§Ó§Ö§ä§Ý§Ö§ß§ß§í§Û §á§å§ä§î §Õ§Ý§ñ §Ó§Ñ§ê§Ö§Û §Ø§Ú§Ù§ß§Ú.

§¬§Ñ§Ü§Ú§Ö §Ò§í §á§â§Ö§á§ñ§ä§ã§ä§Ó§Ú§ñ §ß§Ú §Ò§â§à§ã§Ñ§Ý§Ñ §Ó§Ñ§Þ §Ø§Ú§Ù§ß§î, §Ü§à§Ô§Õ§Ñ §å §Ó§Ñ§ã §ç§Ó§Ñ§ä§Ú§ä §ã§Þ§Ö§Ý§à§ã§ä§Ú §à§ã§å§ë§Ö§ã§ä§Ó§Ú§ä§î §ã§Ó§à§ð §Þ§Ö§é§ä§å, §Ó§í ?§ã§Ý§à§Þ§Ñ§Ö§ä§Ö? §Ó§ã§Ö §Ü§Ñ§Þ§ß§Ú §á§â§Ö§ä§Ü§ß§à§Ó§Ö§ß§Ú§ñ §ã§Ó§à§Ú§Þ §ä§Ó§à§â§é§Ö§ã§ä§Ó§à§Þ §Ú §ã§ä§â§Ñ§ã§ä§î§ð. §£§à§ä §é§ä§à §å§Õ§Ú§Ó§Ú§ä§Ö§Ý§î§ß§à §à§Ò§ì§ñ§ã§ß§ñ§Ö§ä §¥§Ñ§Û§Þ§à§ß§Õ §¥§Ø§à§ß §Ó §ã§Ó§à§Ö§Û §Ü§ß§Ú§Ô§Ö.

§®§à§Ú §Ü§à§Ý§Ý§Ö§Ô§Ú-§á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ú, §à§Ò§ñ§Ù§Ñ§ä§Ö§Ý§î§ß§à §á§â§à§é§ä§Ú§ä§Ö §ï§ä§å §Ù§Ñ§Þ§Ö§é§Ñ§ä§Ö§Ý§î§ß§å§ð §Ü§ß§Ú§Ô§å, §à§ß§Ñ §Ó§Ñ§Þ §á§à§ß§â§Ñ§Ó§Ú§ä§ã§ñ!

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §¥§Ñ§Û§Þ§à§ß§Õ§Ñ §¥§Ø§à§ß§Ñ §Õ§Ý§ñ §Ó§Ñ§ã:

?§³§Ü§Ñ§Ù§Ñ§Ý §ã§Ö§Ò§Ö, §é§ä§à §ß§Ö§Ó§Ñ§Ø§ß§à, §Ö§ã§Ý§Ú §Þ§à§ñ §á§à§Ö§Ù§Õ§Ü§Ñ §ß§Ö §á§à§Ó§Ö§â§ß§Ö§ä §Ô§à§Ý§à§Ó§í - §Ó§Ñ§Ø§ß§à §ä§à§Ý§î§Ü§à §ä§à, §é§ä§à §à§ß§Ñ §Ú§Ù§Þ§Ö§ß§Ú§Ý§Ñ §ã§Ú§ä§å§Ñ§è§Ú§ð §Õ§Ý§ñ §Þ§Ö§ß§ñ?.

7. §®§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §â§Ñ§Ù§â§Ö§ê§Ö§ß§Ú§Û, §³§Ö§ä §¤§à§Õ§Ú§ß.
Permission Marketing by Seth Godin

§¿§ä§à§ä §Ó§Ö§Ý§Ú§Ü§Ú§Û §é§Ö§Ý§à§Ó§Ö§Ü §ã §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§î§ã§Ü§Ú§Þ §ã§Ü§Ý§Ñ§Õ§à§Þ §å§Þ§Ñ §à§ä§Ü§â§í§Ó§Ñ§Ö§ä §ß§à§Ó§à§Ö §Ú§Ù§Þ§Ö§â§Ö§ß§Ú§Ö §Ó §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ö. §£§Þ§Ö§ã§ä§à §ä§à§Ô§à, §é§ä§à§Ò§í §á§â§à§Õ§Ñ§Ó§Ñ§ä§î §Ó§Ñ§ê §á§â§à§Õ§å§Ü§ä / §å§ã§Ý§å§Ô§Ú §ä§Ö§Þ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ñ§Þ, §Ü§à§ä§à§â§í§Ö §ß§Ö §Ù§Ñ§Ú§ß§ä§Ö§â§Ö§ã§à§Ó§Ñ§ß§í, §³§Ö§ä §¤§à§Õ§Ú§ß §ã§à§Ó§Ö§ä§å§Ö§ä §ß§Ñ§Þ §á§â§à§Õ§Ñ§Ó§Ñ§ä§î §á§â§à§Õ§å§Ü§ä §ä§Ö§Þ §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ, §Ü§à§ä§à§â§í§Ö §Õ§Ñ§Ý§Ú §á§à§Ý§à§Ø§Ú§ä§Ö§Ý§î§ß§í§Û §à§ä§Ó§Ö§ä §ß§Ñ §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ö §Ó§Ñ§ê§Ö§Ô§à §á§â§à§Õ§å§Ü§ä§Ñ / §å§ã§Ý§å§Ô§Ú.

§¿§ä§à §ß§Ñ§Ù§í§Ó§Ñ§Ö§ä§ã§ñ §â§Ñ§Ù§â§Ö§ê§Ú§ä§Ö§Ý§î§ß§í§Þ §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Þ. §ª§ß§ä§Ö§â§Ö§ã§ß§à, §á§â§Ñ§Ó§Õ§Ñ?

§£§ß§Ö§Õ§â§ñ§ñ §â§Ñ§Ù§â§Ö§ê§Ú§ä§Ö§Ý§î§ß§í§Û §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §Ó §ã§Ó§à§Û §Ò§Ú§Ù§ß§Ö§ã, §Ó§í §Þ§à§Ø§Ö§ä§Ö §ã§à§ã§â§Ö§Õ§à§ä§à§é§Ú§ä§î§ã§ñ §ß§Ñ §á§à§ã§ä§â§à§Ö§ß§Ú§Ú §á§â§à§é§ß§í§ç §Ú §Õ§à§Ý§Ô§à§ã§â§à§é§ß§í§ç §à§ä§ß§à§ê§Ö§ß§Ú§Û §ã §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ§Ú, §Ü§à§ä§à§â§í§Ö §à§ä§Ü§â§à§ð§ä §å§Õ§Ñ§é§ß§å§ð §Õ§Ó§Ö§â§î §Õ§Ý§ñ §å§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§ñ §Ó§Ñ§ê§Ú§ç §á§â§à§Õ§Ñ§Ø.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §³§Ö§ä§Ñ §¤§à§Õ§Ú§ß§Ñ §Õ§Ý§ñ §Ó§Ñ§ã:

?§³§à§Ù§Õ§Ñ§ß§Ú§Ö §è§Ö§ß§ß§à§ã§ä§Ú §á§à§ã§â§Ö§Õ§ã§ä§Ó§à§Þ §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ú§ñ §Ô§à§â§Ñ§Ù§Õ§à §Ó§Ñ§Ø§ß§Ö§Ö, §é§Ö§Þ §â§Ö§ê§Ö§ß§Ú§Ö §á§â§à§Ò§Ý§Ö§Þ§í §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ñ §Ù§Ñ §ä§â§Ú§Õ§è§Ñ§ä§î §ã§Ö§Ü§å§ß§Õ?.

8. Youtile, §¥§Ø§Ö§Û §¢§Ñ§Ö§â.
Youtility by Jay Baer

§©§Ñ§Ô§à§Ý§à§Ó§à§Ü §ï§ä§à§Û §Ü§ß§Ú§Ô§Ú - §á§â§Ö§Ü§â§Ñ§ã§ß§à§Ö §à§ä§Ü§â§í§ä§Ú§Ö §Õ§Ý§ñ §Ü§Ñ§Ø§Õ§à§Ô§à §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§ñ. §£ §ß§Ö§Þ §Ô§à§Ó§à§â§Ú§ä§ã§ñ, §é§ä§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô - §ï§ä§à §á§à§Þ§à§ë§î, §Ñ §ß§Ö §ã§à§Ù§Õ§Ñ§ß§Ú§Ö §ê§å§Þ§Ú§ç§Ú.

§°§ã§ß§à§Ó§ß§Ñ§ñ §ä§Ö§Þ§Ñ §ï§ä§à§Û §Ü§ß§Ú§Ô§Ú §Ù§Ñ§Ü§Ý§ð§é§Ñ§Ö§ä§ã§ñ §Ó §ä§à§Þ, §é§ä§à §Ó§í §ß§Ö §Õ§à§Ý§Ø§ß§í §ã§à§â§Ö§Ó§ß§à§Ó§Ñ§ä§î§ã§ñ §ä§à§Ý§î§Ü§à §â§Ñ§Õ§Ú §Ó§ß§Ú§Þ§Ñ§ß§Ú§ñ §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §Ó§Þ§Ö§ã§ä§à §ï§ä§à§Ô§à §Ó§Ñ§Þ §ã§Ý§Ö§Õ§å§Ö§ä §Õ§Ö§Û§ã§ä§Ó§à§Ó§Ñ§ä§î §á§à-§Õ§â§å§Ô§à§Þ§å, §ã§á§â§Ñ§ê§Ú§Ó§Ñ§ñ, §Ü§Ñ§Ü §Ó§í §Þ§à§Ø§Ö§ä§Ö §Ú§Þ §á§à§Þ§à§é§î. §µ§Õ§Ú§Ó§Ú§ä§Ö§Ý§î§ß§Ñ§ñ §Ú§Õ§Ö§à§Ý§à§Ô§Ú§ñ, §Ý§Ö§Ø§Ñ§ë§Ñ§ñ §Ó §à§ã§ß§à§Ó§Ö §ï§ä§à§Û §Ü§ß§Ú§Ô§Ú, §Ù§Ñ§Ü§Ý§ð§é§Ñ§Ö§ä§ã§ñ §Ó §ä§à§Þ, §é§ä§à §Ö§ã§Ý§Ú §Ó§í §á§â§à§Õ§Ñ§Ö§ä§Ö §á§â§à§Õ§å§Ü§ä, §Ó§í §á§à§Ý§å§é§Ñ§Ö§ä§Ö §Ü§Ý§Ú§Ö§ß§ä§Ñ §ä§à§Ý§î§Ü§à §ß§Ñ §ã§Ö§Ô§à§Õ§ß§ñ§ê§ß§Ú§Û §Õ§Ö§ß§î, §ß§à §Ö§ã§Ý§Ú §Ó§í §Õ§Ö§Û§ã§ä§Ó§Ú§ä§Ö§Ý§î§ß§à §á§à§Þ§à§Ô§Ñ§Ö§ä§Ö §Ú§Þ, §Ó§í §á§à§Ý§å§é§Ñ§Ö§ä§Ö §Ü§Ý§Ú§Ö§ß§ä§Ñ §ß§Ñ §Ó§ã§ð §Ø§Ú§Ù§ß§î.

§Á §á§à§Ý§ß§à§ã§ä§î§ð §ã§à§Ô§Ý§Ñ§ã§Ö§ß §ã §ï§ä§à§Û §Ú§Õ§Ö§à§Ý§à§Ô§Ú§Ö§Û, §Ú §Ö§ã§Ý§Ú §Ó§í §ä§Ñ§Ü§Ø§Ö §Ó§Ö§â§Ú§ä§Ö §Ó §á§à§Þ§à§ë§î §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ, §Ñ §ß§Ö §á§â§à§ã§ä§à §Ó §á§â§à§Õ§Ñ§Ø§Ö, §Ó§í §Õ§à§Ý§Ø§ß§í §á§â§à§é§Ú§ä§Ñ§ä§î §ï§ä§å §Ù§Ñ§Þ§Ö§é§Ñ§ä§Ö§Ý§î§ß§å§ð §Ü§ß§Ú§Ô§å §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å, §é§ä§à§Ò§í §Ô§Ý§å§Ò§Ø§Ö §á§à§Ô§â§å§Ù§Ú§ä§î§ã§ñ §Ó §ß§Ö§Ö §Ú §å§Ù§ß§Ñ§ä§î, §Ü§Ñ§Ü §Ú§Þ§Ö§ß§ß§à §Ó§í §Þ§à§Ø§Ö§ä§Ö §Ö§Ö §â§Ö§Ñ§Ý§Ú§Ù§à§Ó§Ñ§ä§î.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §¥§Ø§Ö§ñ §¢§ï§â§Ñ §Õ§Ý§ñ §Ó§Ñ§ã:

?§¹§ä§à, §Ö§ã§Ý§Ú §Ó§Þ§Ö§ã§ä§à §ä§à§Ô§à, §é§ä§à§Ò§í §Ò§í§ä§î §å§Õ§Ú§Ó§Ú§ä§Ö§Ý§î§ß§í§Þ, §Ó§í §á§â§à§ã§ä§à §ã§à§ã§â§Ö§Õ§à§ä§à§é§Ú§Ý§Ú§ã§î §ß§Ñ §ä§à§Þ, §é§ä§à§Ò§í §Ò§í§ä§î §á§à§Ý§Ö§Ù§ß§í§Þ? §¹§ä§à, §Ö§ã§Ý§Ú §Ó§í §â§Ö§ê§Ú§Ý§Ú §Ú§ß§æ§à§â§Þ§Ú§â§à§Ó§Ñ§ä§î, §Ñ §ß§Ö §á§â§à§Õ§Ó§Ú§Ô§Ñ§ä§î? ?

9. §¸§Ú§æ§â§à§Ó§à§Û §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §Õ§Ý§ñ §é§Ñ§Û§ß§Ú§Ü§à§Ó, §²§Ñ§Û§Ñ§ß §¥§Ñ§Û§ã§ã §Ú §²§Ñ§ã§ã §·§Ö§ß§ß§Ö§Ò§Ö§â§Ú.
Digital Marketing For Dummies by Ryan Deiss and Russ Henneberry

§¸§Ú§æ§â§à§Ó§à§Û §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô - §ï§ä§à §ã§Ñ§Þ§Ñ§ñ §Ó§Ý§Ú§ñ§ä§Ö§Ý§î§ß§Ñ§ñ §ä§Ö§ß§Õ§Ö§ß§è§Ú§ñ, §Ü§à§ä§à§â§Ñ§ñ §Þ§Ö§ß§ñ§Ö§ä §ã§á§à§ã§à§Ò§í §Ó§Ö§Õ§Ö§ß§Ú§ñ §Ò§Ú§Ù§ß§Ö§ã§Ñ §Ó §ß§Ñ§ê§Ú §Õ§ß§Ú. §¦§ã§Ý§Ú §Ó§í §ç§à§ä§Ú§ä§Ö §â§Ñ§Ù§Ó§Ú§Ó§Ñ§ä§î §ã§Ó§à§Û §Ò§Ú§Ù§ß§Ö§ã, §Ú§ã§á§à§Ý§î§Ù§å§ñ §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§í§Ö §ã§ä§â§Ñ§ä§Ö§Ô§Ú§Ú §è§Ú§æ§â§à§Ó§à§Ô§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ, §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ §ã§ä§Ñ§ß§Ö§ä §Õ§Ý§ñ §Ó§Ñ§ã §Ý§å§é§ê§Ú§Þ §Ó§í§Ò§à§â§à§Þ.

§¿§ä§Ñ §Ü§ß§Ú§Ô§Ñ §á§à§Ý§ß§à§ã§ä§î§ð §à§Ò§ì§ñ§ã§ß§ñ§Ö§ä §Ó§ã§Ö §Þ§Ö§ä§à§Õ§à§Ý§à§Ô§Ú§Ú, §ß§Ñ§é§Ú§ß§Ñ§ñ §à§ä §ä§Ö§Ü§å§ë§Ú§ç §ä§Ö§ß§Õ§Ö§ß§è§Ú§Û, §ä§Ñ§Ü§Ú§ç §Ü§Ñ§Ü SEO, SEM, §Ü§à§ß§ä§Ö§ß§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô, §Ú §Ù§Ñ§Ü§Ñ§ß§é§Ú§Ó§Ñ§ñ §ä§Ñ§Ü§ä§Ú§Ü§Ñ§Þ§Ú §á§â§à§Õ§Ó§Ú§ß§å§ä§à§Ô§à §å§â§à§Ó§ß§ñ, §Ü§à§ä§à§â§í§Ö §á§à§Þ§à§Ô§Ñ§ð§ä §á§à§Õ§ß§ñ§ä§î §Ó§Ñ§ê§å §á§â§Ú§Ò§í§Ý§î.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §²§Ñ§Û§Ñ§ß§Ñ §¥§Ñ§Û§ã§ã§Ñ:

?§¦§ã§Ý§Ú §Ò§í §Þ§ß§Ö §á§â§Ú§ê§Ý§à§ã§î §ã§Ó§Ö§ã§ä§Ú §Ó§ã§Ö §Ü §à§Õ§ß§à§Þ§å, §é§ä§à §Ú§Þ§Ö§Ö§ä §ß§Ñ§Ú§Ò§à§Ý§î§ê§Ö§Ö §Ù§ß§Ñ§é§Ö§ß§Ú§Ö, §ï§ä§à §Ò§í§Ý §Ò§í §ã§Ú§ã§ä§Ö§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú§Û §ã§á§à§ã§à§Ò §å§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§ñ §á§â§à§Õ§Ñ§Ø?.

10. §£§Ù§Ý§à§Þ §â§à§ã§ä§Ñ, §®§à§â§Ô§Ñ§ß §¢§â§Ñ§å§ß §Ú §º§à§ß §¿§Ý§Ý§Ú§ã.
Hacking Growth by Morgan Brown and Sean Ellis

§¦§ã§Ý§Ú §Ó§í §Ù§Ñ§á§å§ã§Ü§Ñ§Ö§ä§Ö §ã§ä§Ñ§â§ä§Ñ§á §Ú §ç§à§ä§Ú§ä§Ö §Ñ§Ü§ä§Ú§Ó§ß§à §Ö§Ô§à §Þ§Ñ§ã§ê§ä§Ñ§Ò§Ú§â§à§Ó§Ñ§ä§î, §Ú§ã§á§à§Ý§î§Ù§å§ñ §ä§Ó§à§â§é§Ö§ã§Ü§Ú§Ö §Ú §Ó§ß§Ö§Õ§â§Ö§ß§ß§í§Ö §Þ§Ö§ä§à§Õ§à§Ý§à§Ô§Ú§Ú, §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ - §Þ§à§ë§ß§í§Û §Ó§í§Ò§à§â, §Ü§à§ä§à§â§í§Û §á§à§Þ§à§Ø§Ö§ä §Ó§Ñ§Þ §ã §ß§å§Ý§ñ §á§à§Õ§ß§ñ§ä§î §Ó§Ñ§ê §Ò§Ú§Ù§ß§Ö§ã §ß§Ñ §ß§à§Ó§í§Û §å§â§à§Ó§Ö§ß§î. §¡ §Ö§ã§Ý§Ú §Ó§í §Þ§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô, §á§í§ä§Ñ§ð§ë§Ú§Û§ã§ñ §Ú§Ù§Ó§Ý§Ö§é§î §Þ§Ñ§Ü§ã§Ú§Þ§Ñ§Ý§î§ß§å§ð §á§à§Ý§î§Ù§å §Ú§Ù §ã§Ó§à§Ú§ç §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§í§ç §å§ã§Ú§Ý§Ú§Û, §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ §à §Ó§Ù§Ý§à§Þ§Ñ§ç §â§à§ã§ä§Ñ §á§à§Þ§à§Ø§Ö§ä §Ó§Ñ§Þ §Ó§í§Ó§Ö§ã§ä§Ú §ã§Ó§à§Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§í§Ö §ã§ä§â§Ñ§ä§Ö§Ô§Ú§Ú §ß§Ñ §ß§à§Ó§í§Û §å§â§à§Ó§Ö§ß§î.

§ª§ä§Ñ§Ü, §Ö§ã§Ý§Ú §Ó§í §ç§à§ä§Ú§ä§Ö §Ô§Ý§å§Ò§Ø§Ö §á§à§ß§ñ§ä§î, §Ü§Ñ§Ü §á§à§ã§ä§â§à§Ú§ä§î §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§å§ð §ã§ä§â§Ñ§ä§Ö§Ô§Ú§ð §Ó§Ù§Ý§à§Þ§Ñ §ã§Ó§à§Ö§Ô§à §Ò§Ú§Ù§ß§Ö§ã§Ñ, §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ - §à§Õ§ß§Ñ §Ú§Ù §Ý§å§é§ê§Ú§ç §Ü§ß§Ú§Ô §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å §Õ§Ý§ñ §Ó§Ñ§ã.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §º§à§ß§Ñ §¿§Ý§Ý§Ú§ã§Ñ:

?§±§à§Þ§ß§Ú§ä§Ö, §é§ä§à §à§ã§ß§à§Ó§ß§à§Û §á§â§Ú§ß§è§Ú§á §Ó§Ù§Ý§à§Þ§Ñ §â§à§ã§ä§Ñ - §ï§ä§à §ï§Ü§ã§á§Ö§â§Ú§Þ§Ö§ß§ä§Ú§â§à§Ó§Ñ§ß§Ú§Ö §ß§Ñ §á§â§à§ä§ñ§Ø§Ö§ß§Ú§Ú §Ó§ã§Ö§Û §Ó§à§â§à§ß§Ü§Ú §à§Ò§ã§Ý§å§Ø§Ú§Ó§Ñ§ß§Ú§ñ §Ü§Ý§Ú§Ö§ß§ä§à§Ó: §ß§Ö §ä§à§Ý§î§Ü§à §à§ã§Ó§Ö§Õ§à§Þ§Ý§Ö§ß§ß§à§ã§ä§î §Ú §á§â§Ú§Ó§Ý§Ö§é§Ö§ß§Ú§Ö §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §ß§à §ä§Ñ§Ü§Ø§Ö §Ñ§Ü§ä§Ú§Ó§Ñ§è§Ú§ñ, §å§Õ§Ö§â§Ø§Ñ§ß§Ú§Ö, §Õ§à§ç§à§Õ §Ú §ß§Ñ§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö?.

11. §°§Ô§Ú§Ý§Ó§Ú §à §â§Ö§Ü§Ý§Ñ§Þ§Ö
Ogilvy on Advertising

§¦§ã§Ý§Ú §Ó§í §ç§à§ä§Ú§ä§Ö §Ú§Ù§å§é§Ú§ä§î §Ó§ã§Ö §Ñ§ã§á§Ö§Ü§ä§í §â§Ö§Ü§Ý§Ñ§Þ§í, §¥§ï§Ó§Ú§Õ §°§Ô§Ú§Ý§Ó§Ú §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ñ§Ý §Õ§Ö§Û§ã§ä§Ó§Ö§ß§ß§à§Ö §â§å§Ü§à§Ó§à§Õ§ã§ä§Ó§à, §à§Ò§ì§ñ§ã§ß§ñ§ð§ë§Ö§Ö §â§Ñ§Ù§Ý§Ú§é§ß§í§Ö §ã§Ö§Ü§â§Ö§ä§í, §Ü§à§ä§à§â§í§Ö §Ó §Ü§à§ß§Ö§é§ß§à§Þ §Ú§ä§à§Ô§Ö §â§Ö§Ù§Ü§à §å§Ó§Ö§Ý§Ú§é§Ñ§ä §Ó§Ñ§ê§Ú §á§â§à§Õ§Ñ§Ø§Ú. §¦§ã§Ý§Ú §Ó§í §ç§à§ä§Ú§ä§Ö §Ù§Ñ§á§å§ã§ä§Ú§ä§î §â§Ö§Ü§Ý§Ñ§Þ§ß§å§ð §Ü§Ñ§Þ§á§Ñ§ß§Ú§ð §Ú§Ý§Ú §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ñ§ä§î §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§å§ð §è§Ö§Ý§Ö§Ó§å§ð §ã§ä§â§Ñ§ß§Ú§è§å, §Ü§à§ä§à§â§Ñ§ñ §Ò§å§Õ§Ö§ä §á§â§Ú§ß§à§ã§Ú§ä§î §ß§Ñ§Ú§Ò§à§Ý§î§ê§Ö§Ö §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §Ü§à§ß§Ó§Ö§â§ã§Ú§Û, §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ §ã§ä§Ñ§ß§Ö§ä §Õ§Ý§ñ §Ó§Ñ§ã §â§å§Ü§à§Ó§à§Õ§ã§ä§Ó§à§Þ.

§£ §ï§ä§à§Û §Ü§ß§Ú§Ô§Ö §Ó§í §à§ä§Ü§â§à§Ö§ä§Ö §Õ§Ý§ñ §ã§Ö§Ò§ñ §ß§Ö§Ü§à§ä§à§â§í§Ö §Ú§Ù §ß§Ñ§Ú§Ò§à§Ý§Ö§Ö §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§í§ç §ã§á§à§ã§à§Ò§à§Ó §Ý§å§é§ê§Ö §á§à§ß§ñ§ä§î §ã§Ó§à§Ú§ç §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ö§Û §Ú §Ü§Ñ§Ü §á§â§Ö§Õ§ã§ä§Ñ§Ó§Ú§ä§î §ã§Ó§à§Û §á§â§à§Õ§å§Ü§ä, §é§ä§à§Ò§í §à§ß§Ú §å§Ó§Ú§Õ§Ö§Ý§Ú §Ó §ß§Ö§Þ §â§Ö§Ñ§Ý§î§ß§å§ð §è§Ö§ß§ß§à§ã§ä§î §Ú §ß§Ö§Þ§Ö§Õ§Ý§Ö§ß§ß§à §á§â§Ú§ß§ñ§Ý§Ú §Þ§Ö§â§í. ?§°§Ô§Ú§Ý§Ó§Ú §à §â§Ö§Ü§Ý§Ñ§Þ§Ö? - §Ý§å§é§ê§Ñ§ñ §Ü§ß§Ú§Ô§Ñ §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å §ß§Ñ §Ó§ã§Ö §Ó§â§Ö§Þ§Ö§ß§Ñ, §Ü§à§ä§à§â§å§ð §Õ§à§Ý§Ø§Ö§ß §Ó§ß§Ú§Þ§Ñ§ä§Ö§Ý§î§ß§à §á§â§à§é§Ú§ä§Ñ§ä§î §Ü§Ñ§Ø§Õ§í§Û §Þ§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §°§Ô§Ú§Ý§Ó§Ú §Õ§Ý§ñ §Ó§Ñ§ã:

?§£ §ã§â§Ö§Õ§ß§Ö§Þ, §Ù§Ñ§Ô§à§Ý§à§Ó§à§Ü §é§Ú§ä§Ñ§ð§ä §Ó §á§ñ§ä§î §â§Ñ§Ù §Ò§à§Ý§î§ê§Ö §Ý§ð§Õ§Ö§Û, §é§Ö§Þ §é§Ú§ä§Ñ§ð§ä §à§ã§ß§à§Ó§ß§à§Û §ä§Ö§Ü§ã§ä. §¬§à§Ô§Õ§Ñ §Ó§í §ß§Ñ§á§Ú§ã§Ñ§Ý§Ú §Ù§Ñ§Ô§à§Ý§à§Ó§à§Ü, §Ó§í §á§à§ä§â§Ñ§ä§Ú§Ý§Ú §Ó§à§ã§Ö§Þ§î§Õ§Ö§ã§ñ§ä §è§Ö§ß§ä§à§Ó §Ú§Ù §ã§Ó§à§Ö§Ô§à §Õ§à§Ý§Ý§Ñ§â§Ñ ?.

12. §­§å§é§ê§Ñ§ñ §Þ§Ñ§ê§Ú§ß§Ñ §á§â§à§Õ§Ñ§Ø. §¹§Ö§ä §·§à§Ý§Þ§ã.
The ultimate Sales Machine by Chet Holmes

§¹§Ö§ä §·§à§Ý§Þ§ã §Ó§ç§à§Õ§Ú§ä §Ó §ä§à§á-20 §ï§Ü§ã§á§Ö§â§ä§à§Ó §á§à §á§Ö§â§Ö§Þ§Ö§ß§Ñ§Þ §Ó §ã§ä§â§Ñ§ß§Ö. §¬§Ñ§Ü §Þ§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô§Ú §Ú§Ý§Ú §Ò§Ú§Ù§ß§Ö§ã-§Þ§Ö§ß§Ö§Õ§Ø§Ö§â§í §Þ§í §ã§Ü§Ý§à§ß§ß§í §ã§à§ã§â§Ö§Õ§à§ä§Ñ§é§Ú§Ó§Ñ§ä§î§ã§ñ §ß§Ñ §Þ§ß§à§Ô§Ú§ç §ã§ä§â§Ñ§ä§Ö§Ô§Ú§ñ§ç §ß§Ñ§ê§Ö§Ô§à §Ò§Ú§Ù§ß§Ö§ã§Ñ, §ß§à §Þ§í §ß§Ö §Ò§å§Õ§Ö§Þ §á§â§Ú§Õ§Ö§â§Ø§Ú§Ó§Ñ§ä§î§ã§ñ §Ú§ç §ß§Ñ§Õ§à§Ý§Ô§à.

§£§Þ§Ö§ã§ä§à §ï§ä§à§Ô§à §Ñ§Ó§ä§à§â §à§Ò§ì§ñ§ã§ß§Ú§Ý, §é§ä§à §ß§å§Ø§ß§à §ã§à§ã§â§Ö§Õ§à§ä§à§é§Ú§ä§î§ã§ñ §ß§Ñ §Õ§Ó§Ö§ß§Ñ§Õ§è§Ñ§ä§Ú §Ø§Ú§Ù§ß§Ö§ß§ß§à §Ó§Ñ§Ø§ß§í§ç §ã§ä§â§Ñ§ä§Ö§Ô§Ú§ñ§ç, §Ü§à§ä§à§â§í§Ö §á§à§Þ§à§Ô§å§ä §Ó§Ñ§Þ §ã§Ú§ã§ä§Ö§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú §â§Ñ§ã§ä§Ú §Ó §Ü§Ñ§Ø§Õ§à§Û §Ü§Ý§ð§é§Ö§Ó§à§Û §à§Ò§Ý§Ñ§ã§ä§Ú, §ã §á§à§Þ§à§ë§î§ð §Ü§à§ä§à§â§í§ç §Ó§í §Þ§à§Ø§Ö§ä§Ö §à§Ü§Ñ§Ù§Ñ§ä§î §Ò§à§Ý§î§ê§à§Ö §Ó§Ý§Ú§ñ§ß§Ú§Ö §ß§Ñ §Ó§ã§Ö §ã§Ó§à§Ú §å§ã§Ú§Ý§Ú§ñ. §¯§Ö§Ù§Ñ§Ó§Ú§ã§Ú§Þ§à §à§ä §ä§à§Ô§à, §Ù§Ñ§ß§Ú§Þ§Ñ§Ö§ä§Ö§ã§î §Ý§Ú §Ó§í §á§â§à§Õ§Ñ§Ø§Ñ§Þ§Ú §Ú§Ý§Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Þ, §ï§ä§å §Ü§ß§Ú§Ô§å §à§Ò§ñ§Ù§Ñ§ä§Ö§Ý§î§ß§à §ß§å§Ø§ß§à §á§â§à§é§Ú§ä§Ñ§ä§î. §±§â§à§é§ä§Ú§ä§Ö, §Ú §Ó§í §á§à§Ò§Ý§Ñ§Ô§à§Õ§Ñ§â§Ú§ä§Ö §Þ§Ö§ß§ñ §á§à§Ù§Ø§Ö.

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §¹§Ö§ä§Ñ §·§à§Ý§Þ§ã§Ñ:

?§´§à§ä, §Ü§ä§à §á§â§Ö§Õ§à§ã§ä§Ñ§Ó§Ý§ñ§Ö§ä §â§í§ß§Ü§å §Ò§à§Ý§î§ê§Ö §Ó§ã§Ö§Ô§à §Ú §ä§à§é§ß§å§ð §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§ð, §Ó§ã§Ö§Ô§Õ§Ñ §å§Ò§î§Ö§ä §ä§à§Ô§à, §Ü§ä§à §á§â§à§ã§ä§à §ç§à§é§Ö§ä §á§â§à§Õ§Ñ§Ó§Ñ§ä§î §ä§à§Ó§Ñ§â§í §Ú§Ý§Ú §å§ã§Ý§å§Ô§Ú?.

13. §²§Ñ§Ù§Õ§Ñ§Ó§Ú§ä§î §Ö§Ô§à. §¤§ï§â§Ú §£§Ñ§Û§ß§Ö§â§é§å§Ü.
Crushing It by Garyvee

§¡§Ó§ä§à§â §Ò§Ö§ã§ä§ã§Ö§Ý§Ý§Ö§â§à§Ó §¯§î§ð-§«§à§â§Ü§Ñ §¤§ï§â§Ú §£§Ñ§Û§ß§Ö§â§é§å§Ü §Ó§ã§Ö§ã§ä§à§â§à§ß§ß§Ö §à§Ò§ì§ñ§ã§ß§Ú§Ý, §Ü§Ñ§Ü §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §Ý§Ú§é§ß§í§Û §Ò§â§Ö§ß§Õ§Ú§ß§Ô §Ó §ã§Ó§à§Ö§Û §Ù§Ñ§Þ§Ö§é§Ñ§ä§Ö§Ý§î§ß§à§Û §Ü§ß§Ú§Ô§Ö. §£ §ï§ä§à§Û §Ü§ß§Ú§Ô§Ö §à§ß §à§Ò§ì§ñ§ã§ß§Ú§Ý, §Ü§Ñ§Ü §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §Ü§Ñ§Ø§Õ§å§ð §á§Ý§Ñ§ä§æ§à§â§Þ§å §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §ã§Ö§ä§Ö§Û §Õ§Ý§ñ §ã§à§Ù§Õ§Ñ§ß§Ú§ñ §Þ§à§ë§ß§à§Ô§à §Ý§Ú§é§ß§à§Ô§à §Ò§â§Ö§ß§Õ§Ñ.

§°§ß §ä§Ñ§Ü§Ø§Ö §Õ§à§Ò§Ñ§Ó§Ú§Ý, §é§ä§à §à§Õ§Ú§ß §Ú§Ù §Ý§å§é§ê§Ú§ç §ã§á§à§ã§à§Ò§à§Ó §ã§à§Ù§Õ§Ñ§ä§î §ã§Ó§à§Û §Ý§Ú§é§ß§í§Û §Ò§â§Ö§ß§Õ - §ï§ä§à §Õ§à§Ü§å§Þ§Ö§ß§ä§Ú§â§à§Ó§Ñ§ä§î §ä§à, §é§ä§à §Ó§í §Õ§Ö§Ý§Ñ§Ö§ä§Ö, §Ñ §ß§Ö §ã§à§Ù§Õ§Ñ§Ó§Ñ§ä§î.

§¬§Ñ§Ü §Þ§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô, §ï§ä§Ñ §Ü§ß§Ú§Ô§Ñ §ã§ä§Ñ§ß§Ö§ä §Õ§Ý§ñ §Ó§Ñ§ã §á§à§Ý§ß§í§Þ §â§å§Ü§à§Ó§à§Õ§ã§ä§Ó§à§Þ §á§à §ã§à§Ù§Õ§Ñ§ß§Ú§ð §ã§Ú§Ý§î§ß§à§Ô§à §Ý§Ú§é§ß§à§Ô§à §Ò§â§Ö§ß§Õ§Ñ §ã §á§à§Þ§à§ë§î§ð §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§í§ç §ã§ä§â§Ñ§ä§Ö§Ô§Ú§Û. §¶§Ñ§Ü§ä§Ú§é§Ö§ã§Ü§Ú, §ï§ä§à §á§Ö§â§Ó§Ñ§ñ §Ü§ß§Ú§Ô§Ñ §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å, §Ü§à§ä§à§â§å§ð §ñ §á§â§à§é§Ú§ä§Ñ§Ý. §¿§ä§à §á§à§ä§â§ñ§ã§Ñ§ð§ë§Ö, §Ú §Ó§í §Õ§à§Ý§Ø§ß§í §ï§ä§à §á§â§à§é§Ú§ä§Ñ§ä§î!

§®§à§ñ §Ý§ð§Ò§Ú§Þ§Ñ§ñ §è§Ú§ä§Ñ§ä§Ñ §¤§ï§â§Ú §Õ§Ý§ñ §Ó§Ñ§ã:

?§²§Ñ§Ù§Ó§Ú§ä§Ú§Ö §Ý§Ú§é§ß§à§Ô§à §Ò§â§Ö§ß§Õ§Ñ - §ï§ä§à §ä§à §Ø§Ö §ã§Ñ§Þ§à§Ö, §é§ä§à §Ø§Ú§ä§î §Ú §Õ§í§ê§Ñ§ä§î §ã§Ó§à§Ú§Þ §â§Ö§Ù§ð§Þ§Ö?.

§©§Ñ§Ü§Ý§ð§é§Ö§ß§Ú§Ö

§Á §ß§Ñ§Õ§Ö§ð§ã§î, §é§ä§à §ï§ä§Ñ §ã§ä§Ñ§ä§î§ñ §á§à§Þ§à§Ø§Ö§ä §Ó§Ñ§Þ §ß§Ñ§Û§ä§Ú §Ý§å§é§ê§Ú§Ö §Ü§ß§Ú§Ô§Ú §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å §Õ§Ý§ñ §é§ä§Ö§ß§Ú§ñ. §¹§Ö§ã§ä§ß§à §Ô§à§Ó§à§â§ñ, §ñ §ã§Ñ§Þ §ß§Ö §é§Ú§ä§Ñ§Ý §Ò§à§Ý§î§ê§Ú§ß§ã§ä§Ó§à §Ú§Ù §ï§ä§Ú§ç §Ü§ß§Ú§Ô, §ß§à §ñ §ã§à§Ò§Ú§â§Ñ§ð§ã§î §á§â§à§é§Ú§ä§Ñ§ä§î §ï§ä§Ú §Ü§ß§Ú§Ô§Ú (§ï§ä§à §à§Õ§ß§Ñ §Ú§Ù §Þ§à§Ú§ç §è§Ö§Ý§Ö§Û §ß§Ñ §ï§ä§à§ä §Ô§à§Õ). §¿§ä§à §Ü§ß§Ú§Ô§Ú, §â§Ö§Ü§à§Þ§Ö§ß§Õ§à§Ó§Ñ§ß§ß§í§Ö §Þ§à§Ú§Þ§Ú §Ü§à§Ý§Ý§Ö§Ô§Ñ§Þ§Ú §á§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å, §ß§Ñ§ã§ä§Ñ§Ó§ß§Ú§Ü§Ñ§Þ§Ú §Ú §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§ñ§Þ§Ú, §Ü§à§ä§à§â§í§Þ§Ú §ñ §Ó§à§ã§ç§Ú§ë§Ñ§ð§ã§î, §á§à§ï§ä§à§Þ§å §ñ §Õ§å§Þ§Ñ§ð, §Ó§Ñ§Þ §ä§à§Ø§Ö §ã§ä§à§Ú§ä §Ú§ç §á§â§à§é§Ú§ä§Ñ§ä§î.

§¦§ã§Ý§Ú §Ó§í §Ù§Ñ§ß§Ú§Þ§Ñ§Ö§ä§Ö§ã§î §ï§Ý§Ö§Ü§ä§â§à§ß§ß§à§Û §Ü§à§Þ§Þ§Ö§â§è§Ú§Ö§Û §Ú §Ý§ð§Ò§Ú§ä§Ö §é§Ú§ä§Ñ§ä§î §Ü§ß§Ú§Ô§Ú, §Ó§í §ä§Ñ§Ü§Ø§Ö §Þ§à§Ø§Ö§ä§Ö §Ò§í§ä§î §Ó §Ü§å§â§ã§Ö §á§à§ã§Ý§Ö§Õ§ß§Ú§ç §ß§à§Ó§à§ã§ä§Ö§Û §Ú §ä§Ö§ß§Õ§Ö§ß§è§Ú§Û §Ó §ï§ä§à§Û §ã§æ§Ö§â§Ö. §®§í §ä§Ñ§Ü§Ø§Ö §ã§à§ã§ä§Ñ§Ó§Ú§Ý§Ú §ã§á§Ú§ã§à§Ü §Ý§å§é§ê§Ú§ç §Ò§Ý§à§Ô§à§Ó §ï§Ý§Ö§Ü§ä§â§à§ß§ß§à§Û §Ü§à§Þ§Þ§Ö§â§è§Ú§Ú, §Ü§à§ä§à§â§í§Ö §Ó§í, §Ó§à§Ù§Þ§à§Ø§ß§à, §Ù§Ñ§ç§à§ä§Ú§ä§Ö §á§à§ã§Ö§ä§Ú§ä§î §Ó §ã§Ý§Ö§Õ§å§ð§ë§Ú§Û §â§Ñ§Ù.